Nativo Names Rich Rosenzweig as VP of Programmatic

Leading native advertising platform selects former sales executive at Rubicon Project Rich Rosenzweig to head Nativo's automation efforts

LOS ANGELES, CA--(Marketwired - May 9, 2017) - Nativo, the leading native advertising technology platform, today announced the appointment of Rich Rosenzweig as its new VP of Programmatic. Rosenzweig has worked in digital advertising for more than a decade, previously serving as the Director of Sales, North America, at Rubicon Project. Rosenzweig also held senior sales roles at Adelphic Mobile, Visible Measures, and Lotame, and he started his career at Yahoo.

"As programmatic becomes integral to native, we wanted to hire a seasoned pro who can help agencies navigate their nuanced branded content options," said Justin Choi, CEO at Nativo. "Rich is perfectly positioned to help our brand and agency partners understand how they can increase automation without sacrificing quality, consumer user experience, or brand safety."

At Nativo, Rosenzweig will be responsible for packaging Nativo's offering programmatically as well as advising clients how and when to consider a programmatic buy to execute desired business outcomes. Prior to joining Nativo, Rosenzweig served as the Director of Sales at Rubicon Project where he was part of the Global Agency team and oversaw two of the largest holding company relationships. Before Rubicon, Rosenzweig was Director of Sales, East Coast at Adelphic Mobile, which enables the efficient buying and selling of targeted mobile media. At Visible Measures and Lotame, he was responsible for driving the growth of online video advertising and display advertising. Rosenzweig has been in digital media sales roles for over 10 years.

"Programmatic is at a turning point. Automation has brought great efficiencies to the marketplace, but it has also brought about challenges for publishers and advertisers," said Rich Rosenzweig, VP of Programmatic at Nativo. "Nativo's True Native offering presents a real solution to those challenges in the form of scalable, quality campaigns that brands can count on to resonate with and engage consumers. I'm looking forward to combining quality content and programmatic efficiencies for Nativo's clients."

Rosenzweig is joining Nativo just a month after the company announced the results of its 3-year study on native ad spend. 

About Nativo
Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. For brands, Nativo is the ultimate content advertising platform that combines automation and insights with high quality reach to scale and optimize engagement with brand content. For media companies, Nativo provides a complete native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 600 brands and 400 publishers leverage Nativo's platform to power their next-generation digital advertising. Learn more at

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Nikki Reyes
WIT Strategy for Nativo