PALO ALTO, CA--(Marketwired - May 12, 2017) -  D-Wave Systems Inc., the leader in quantum computing systems and software, and Recruit Communications Co., Ltd. of Japan today announced a collaboration to apply quantum computing to marketing, advertising, and communications optimization. Together with D-Wave, Recruit Communications is now working on research and system development for the practical utilization of quantum computers in a set of marketing and web applications.

Recruit Communications is responsible for marketing and communications for the Recruit Group, from customer acquisition solutions to Web marketing and media creation and promotion. An important area of focus for Recruit Communications is the research and development of marketing technology, such as optimizing the distribution of advertising to maximize marketing effectiveness.

"Our joint effort with Recruit Communications is the latest example of a project using D-Wave's quantum computer to find a new approach to an important real-world application," said Robert "Bo" Ewald, president of D-Wave International. "Recruit Communications brings deep expertise in marketing and communications to this effort and we look forward to seeing positive results from this innovative work."

Recruit Communications' work includes developing a theory and implementing a program for a method of quantum annealing data analysis. According to Recruit Communications, "By studying the application of this method to real data, we are making progress in the further optimization of marketing and communications."

Recruit Communications is currently working on multiple research projects, including research to optimize the efficiency of matching advertisements to customers in the web advertising field, and research aimed at improving the accuracy of machine learning methods as typified by recommendation systems. The results of this research will be published at AQC2017 (, to be held in Tokyo over four days from June 26th to June 29th.

About D-Wave Systems Inc.
D-Wave is the leader in the development and delivery of quantum computing systems and software, and the world's only commercial supplier of quantum computers. Our mission is to unlock the power of quantum computing for the world. We believe that quantum computing will enable solutions to the most challenging national defense, scientific, technical, and commercial problems. D-Wave's systems are being used by some of the world's most advanced organizations, including Lockheed Martin, Google, NASA Ames, USRA, USC, and Los Alamos National Laboratory. With headquarters near Vancouver, Canada, D-Wave's U.S. operations are based in Palo Alto, CA and Hanover, MD. D-Wave has a blue-chip investor base including Goldman Sachs, Bezos Expeditions, DFJ, In-Q-Tel, BDC Capital, Growthworks, 180 Degree Capital Corp., International Investment and Underwriting, and Kensington Partners Limited. For more information, visit:

About Recruit Communications Co., Ltd.
Recruit Communications provides a wide range of solutions for all business categories covered by the Recruit Group including HR, housing, bridal, higher education, and lifestyle information. For our clients, we provide IT-based web marketing services as well as communication and product production services that help these businesses attract customers. For products and services offered by the Recruit Group, we provide solutions that expand contact with our users through advertising and distribution. Additionally, our CS services help build stronger relationships with users, providing thorough and complete support for marketing communication activities that connect clients with users. We are made up of a group of professionals from a wide variety of specialties including planners, creators, marketers, and engineers. Our aim is to deliver the information and services offered by the Recruit Group to more users while also creating many new chances to "Opportunities for Life." As communication specialists, we are committed to further growth.

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Emily Busse