Programmatic Job Advertising Technology Leader Continues Strong Commitment to Exceptional Innovation
LEBANON, NH and BARCELONA, SPAIN--(Marketwired - May 16, 2017) - Appcast, the leading developer of programmatic job advertising technology, today announced the launch of Appcast Inventory, a supply-side platform (SSP) that allows job sites to optimize their performance advertising inventory for more revenue and a better job seeker experience.
Using sophisticated analytics, Appcast Inventory allows job sites that utilize multiple sources of job ad 'backfill' to find the optimal ads for each job seeker they engage based on candidate experience, mobile enablement, and effective revenue yield. Specifically, this solution allows job site users to:
"With Appcast Inventory, job sites can dramatically increase the efficiency of their marketplace -- driving a significant bottom line improvement in their business. They also can finally answer important questions like 'What do I need to bid to get visibility for my key customer on your site?' or 'Which partners are sending me jobs from a customer that we have a direct relationship with?'" said Tom Chevalier, Appcast's vice president of Product. "This solution further empowers our customers to maximize their value of their advertising inventory."
Inventory is the latest innovation from Appcast. The company recently launched Appcast Brand, which uses retargeting and audience extension models to help organizations reach candidates, and expanded capabilities for its Clickcast solution that enables programmatic job ad optimization on Craigslist as well as slot ad management on sites such as LinkedIn.
Appcast will appear at the RecTech 2017 Conference in Barcelona, with Chevalier presenting "International Working Group Declaration on Transparency in Traffic Reporting" on Wednesday, May 17, 2017 at 5:30 p.m. CEST.
Appcast is using data and programmatic targeting to revolutionize the global recruitment advertising industry. From its namesake pay-per-applicant job ad exchange to its market-leading recruitment media optimization platform, Appcast is changing how more than 600 leading employers, ad agencies, and job boards attract high quality job seekers. To learn more, visit: http://www.appcast.io.