Only PeerLogix Provides the Official Over-the-Top Viewership Results for Non-subscription Services
NEW YORK, NY--(Marketwired - Jun 6, 2017) - PeerLogix, Inc. (the "Company") ("We") (
PeerLogix is the established standard for tracking non-subscription based over-the-top viewership data of television, movies, and listeners of music around the world.
Periodically we look at international results to measure adoption rates of Over-the-Top ("OTT") services throughout populations worldwide. Digital video and audio represent a low barrier to entry for consumers in any market due to the need for only a reliable broadband connection and an internet-connected device, such as a smartphone or laptop, required for adoption.
Usage rates by country are an important gauge of both overall digital media adoption and the growing demand for American media in international markets and can serve to guide investment decisions for both the Media and Information Technology Industries.
Much of the engagement data for non-subscription Over-the-Top (OTT) video usage covering the month of May became available this week. Data cited here includes monthly usage for May compared to the prior month for the United States, Canada, India, Brazil, and Australia. Among our initial observations we present the following:
Country | April* | May* | % Change | |||
USA | 21,273,029 | 23,290,331 | 8.7% | |||
Canada | 2,886,929 | 3,237,038 | 10.8% | |||
Australia | 3,177,151 | 3,278,943 | 3.1% | |||
India | 3,576,382 | 4,073,526 | 12.2% | |||
Brazil | 6,091,918 | 6,591,599 | 7.6% |
*Cumulative Non-subscription OTT Video Hours
About PeerLogix
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.
Contact Information:
Contact:
William Gorfein
Director
PeerLogix, Inc.
646-598-4640
info@peerlogix.com