DENVER, June 12, 2017 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation ("Pulse") (OTCQB:PLSB) announced today that it has signed an agreement with Affiliated Foods Inc. (“AFI”) of Amarillo, Texas to distribute their Natural Cabana® Coconut Waters in Texas and the surrounding states of Arizona, Colorado, Kansas, New Mexico, Oklahoma and Wyoming.

Starting in June 2017, Pulse will deliver their Natural Cabana® Coconut Waters to AFI’s Amarillo, Texas distribution facilities and use their distribution system to reach new consumers in their vast network of grocery, convenience store and restaurant clientele.

AFI utilizes over 1.2 million square feet of warehouse facilities with more than 1,200 employees to deliver over $1.5 billion USD worth of products annually to their clients.  They will be supplying Pulse products through their cooperative relationships with the Lowes branded grocery stores, the Farmers Country Market branded grocery stores and other cooperative grocery stores.

Robert Yates, CEO of Pulse, said, “We are very pleased to partner with the premier regional wholesale grocery distributor, Affiliated Foods Inc. who has a great reputation in Texas and surrounding states.  We expect AFI to have our coconut water products prominently placed in an incremental 300 additional grocery retail operations within the next 6 months.”

Robert Yates also said, “It speaks volumes about the quality and premium taste of our Natural Cabana® Coconut Waters that bring relationships such as AFI to our doorsteps.  We are very pleased to bring our thirst quenching products to consumers in some of the warmest summer territories in the United States through our new partnership with AFI.  We are looking forward to announcing our progress into some of these branded grocery store operations in the near term.”

Mr. Yates continued, “Pulse created our Natural Cabana® Coconut Waters products to give consumers a better tasting product than our competition offers.  We saw an opportunity to be part of a worldwide coconut beverage product market that is expected to yield $2 billion worth of sales by the year 2020 from a $1.6 billion product sales category in 2016.  We are excited to be achieving the growth that Pulse deserves in this product category and have new potential channel partners knocking on our door every week looking to distribute our products.”

About Pulse Beverage Corporation

Pulse Beverage Corporation ("Pulse") is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Dierbergs Markets, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.

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About Affiliated Foods Inc.

Affiliated Foods is a grocery wholesaler based in Amarillo, Texas.  They were founded by the 1968 merger of South Plains Associated Grocers of Lubbock, Texas and the Panhandle Associated Grocers of Amarillo, Texas, and is a retailers' cooperative serving Texas, Oklahoma, Kansas, New Mexico, Colorado, Arizona, and Wyoming. Panhandle Associated Grocers was founded in 1946. The company has 700 member stores and over 1.2 million of warehouse facilities. It owns the Tri-State Baking Company, and Veg-Pak brands.

Forward-Looking Statements

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Tom Nelson