"Inventioneering" offers a warning and prescription for how US companies can compete against burgeoning IP powerhouses, especially those in China
SEATTLE, WA--(Marketwired - Jun 14, 2017) - The new book "Inventioneering," released this week, argues that the "digitization of everything" has brought about a global intellectual property war, one which U.S. companies are ill-equipped structurally and culturally to fight and win. Authors James Billmaier and Britt Griffith, the CEO and Director of Marketing respectively of patent technology company TurboPatent, raise the alarm that China, in particular, is successfully executing a national initiative to achieve worldwide dominance in the competition for the legal ownership of ideas. To survive, American companies need to adopt a new way of thinking, starting in the boardroom, that emphasizes systemic invention over indeterminate innovation.
Emergent technologies like 3D printing, robotics, and bioprinting among others coupled with ubiquitous internet access have removed most operational barriers to reproducing and distributing physical goods. "In this new competitive era, where product is reduced to information, and that information is the embodiment of the company's innovation, those who create a superior intellectual property strategy and execute on it will ultimately win," Billmaier and Griffith write.
China, the world's second largest economy, surpassed the U.S. in the number of patent filings in 2011 and has become a superior environment for patent enforcement. In 2015, China had 1,101,864 patent filings compared to 589,410 in the U.S. While China is often disparaged as a producer of knock-off goods, Billmaier and Griffith assert that this is an out-of-date perception, as China is both developing technology and leveraging technology that is not patented yet. China's knowledge base, they argue, can easily be turned into a weapon to fend off international competition.
"Inventioneering" analyzes how and why the fusing of engineering and invention will be the key to success in the business world. It provides a roadmap not just to short-term victory in the IP war, but towards a new way of doing business. Some of the key areas the book covers include:
Co-author James Billmaier is the inventor of more than a hundred held or filed patents, and entrepreneur, executive and corporate director for more than 35 years at companies like Digital Equipment and Sun Microsystems. Co-author Britt Griffith has balanced being a patent tech expert, journalist and women tech leader for a decade. She co-founded She's Coding, and was a contributing writer at the San Francisco Chronicle and executive producer for the documentary "CODE: Debugging the Gender Gap." "Inventioneering" is available at amzn.to/2roE03s.
Contact Information:
Andrew Goss
Voxus PR for TurboPatent
253.444.5446