DriveScale to Help Leading Advertising Technology Company Seamlessly Scale and Manage Media and Data Assets with Software Composable Infrastructure (SCI)
SUNNYVALE, CA--(Marketwired - Jun 15, 2017) - DriveScale, the leader in Software Composable Infrastructure (SCI) for modern workloads, announced today that AppNexus, the world's leading independent advertising technology company, has chosen the DriveScale System to improve its data center infrastructure. By deploying the DriveScale System, AppNexus is able to scale its infrastructure in a more economical manner.
"Our platform serves many billions of ads every day. We need to scale our data center quickly and efficiently and thus require the flexibility to reallocate servers from one application to another without having to 'lay hands' on the hardware," said Timothy G. Smith, Senior Vice President of Technical Operations at AppNexus. "The DriveScale System provides us with a way to do just that by cost effectively breaking the rigid link between storage and compute so our team can add compute resources as needed or refresh servers without having to migrate large volumes of data from internal disks in old systems to internal disks in new systems. DriveScales's software defined approach to data center infrastructure is unique and critical to helping us meet our scalability and flexibility needs."
DriveScale's SCI technology helps IT teams to better manage their data center infrastructure by disaggregating compute and storage resources into separate pools, easily allowing teams to recompose them in any ratio to create optimally sized servers and clusters on-demand via software control. With DriveScale, enterprises can mimic the elasticity of the public cloud by provisioning clusters in minutes rather than days. Multiple application clusters can share the same compute and storage pool, eliminating silos and allowing resources to be reallocated to where they are needed most.
"DriveScale has the potential to significantly decrease our operations workload and thus increase the velocity of delivering new products and features to our customer base," said Smith. "DriveScale will also help us reduce resources trapped in siloed clusters and thus contribute directly to our bottom line."
"Overprovisioning is a common problem with enterprise-level data center resources. With enterprises of all sizes deploying up to thousands of nodes in their data centers, companies need infrastructure technology that can easily and economically scale to match their needs," said Gene Banman, CEO of DriveScale. "With a company like AppNexus, whose data centers manage petabytes of data, it is important that infrastructure scale easily and economically to match demand. We look forward to working with the AppNexus team to ensure a smooth deployment of the DriveScale System and solving the data center infrastructure issues they've faced thus far."
DriveScale is the leader in Software Composable Infrastructure for modern workloads. Our innovative data center solution empowers IT to disaggregate compute and storage resources and quickly and easily recompose them to meet the needs of the business. Enterprises can respond faster to changing application environments, maximize the efficiency of their assets, and save on equipment and operating expenses. DriveScale supports modern workloads such as Hadoop, Spark, Kafka, NoSQL, Cassandra, Docker, Kubernetes and other distributed applications at a fraction of the cost of alternative platforms. DriveScale, based in Sunnyvale, CA, is founded by technologists with deep roots in IT architecture that built enterprise-class systems for Cisco and Sun Microsystems. Investors include Pelion Venture Partners, Nautilus Venture Partners and Ingrasys, a wholly owned subsidiary of Foxconn. Visit www.drivescale.com or follow us on Twitter at @DriveScale_Inc.
Bhava Communications for DriveScale