Registria Adds Global Customer Onboarding Options with Photoregister for LINE Messaging App

DENVER, CO--(Marketwired - June 15, 2017) - Registria is providing global brands yet another way to connect and engage with the customers around the world who buy their products. Photoregister for LINE messaging app is now available, giving brands an effective solution for customer onboarding, and allowing customers to engage with brands on the messaging apps they already use every day.

Photoregister for LINE uses natural language processing capabilities and allows for context-aware, free-flowing conversations between consumers and the platform. The solution is built on top of a highly scalable and secure platform that is compliant with industry standards, such as PCI and DSS.

Using Photoregister for LINE, customers can register their product, request service or support, or buy additional products and services in a digital conversation, which is simple and efficient for both the customer and the brand.

Companies that offer Photoregister consistently identify three to five times more of their buyers and generate an additional $15 to $50 in revenue per product registration. Registria already offers Photoregister for Facebook Messenger, which -- along with WhatsApp -- is the world's most used messaging app.

"Adding LINE to our messaging portfolio for Photoregister gives consumers around the globe additional options for connecting with the brands through the communication method they prefer -- messaging apps," said Chris McDonald, CEO of Registria. "The added benefit of machine learning also helps to make the process simple and effective for brands."

LINE launched in Japan in 2011, and quickly became the largest social network in the country, with more than 214 million monthly active users. More than four billion people around the world have installed at least one messaging app on their smartphone, and messaging has replaced phone calls as the communication medium of choice for millennials, who are comfortable and fluent with messaging as an interaction method.

Enhancements to Photoregister for LINE will include the addition of a chatbot, as well as e-commerce and support features through the messaging platform. Both will be available by this fall. A version of Photoregister for WeChat, another popular messaging application is in development as well, with an expected release later in 2017.

About Registria
Registria is an award-winning software-as-a-service company that enables the world's leading product brands to deliver a powerful post-purchase customer journey for their buyers. Purpose built for manufacturers, Registria integrates technology with digital marketing to connect a brand's sales, marketing and service capabilities to successfully onboard new buyers and guide them throughout their ownership experience.

Photoregister(SM), Registria's mobile registration solution, provides the fastest way for consumers to register new product purchases via text, email, web, or social messaging. Photoregister is offered on more than 70 percent of all major appliances in the U.S., becoming the standard for that industry. Over 30 million U.S. households have registered products using Registria solutions.