SASKATOON, SASKATCHEWAN--(Marketwired - June 21, 2017) -

WHAT: Canada Screams for Ice Cream! On Saturday, June 24, your local Sobeys, Safeway and IGA store is inviting Western Canadians to take part in the Canada Screams for Ice Cream campaign. For a small donation of only $2, Saskatoon residents can enjoy a tasty ice cream treat, while supporting EGADZ (Saskatoon Downtown Youth Centre), a local charitable organization that ensures healthy food is available for children and youth. Sobeys Inc. will also match all donations across Western Canada to a total of $100,000.
Come and celebrate Canada's 150 birthday at your local Safeway or Sobeys to enjoy a cool, delicious treat, share some laughs and screams with fellow neighbors and support kids in your local community.
For more information around this community initiative, visit
MEDIA OPS: Capture the moment as local communities work together to support a youth-focused charity in Saskatoon.
Media interviews with local store representatives, as well as photo opportunities of the celebratory events will also be available.
WHEN: Saturday, June 24, 2017
10 a.m. - 4 p.m.
WHERE: Safeway - University Heights
1860 McOrmond Drive
Saskatoon, Saskatchewan
Sobeys - Stonebridge
3100 Preston Ave. S.
Saskatoon, Saskatchewan

Contact Information:

Sophie Pilon
1 (403) 815-7340