WINNIPEG, MANITOBA--(Marketwired - June 21, 2017) -

WHAT: Canada Screams for Ice Cream! On Saturday, June 24, your local Sobeys, Safeway and IGA store is inviting Western Canadians to take part in the Canada Screams for Ice Cream campaign. For a small donation of only $2, Winnipeg residents can enjoy a tasty ice cream treat, while supporting the Boys and Girls Clubs of Winnipeg, a local charitable organization that ensures healthy food is available for children and youth. Sobeys Inc. will also match all donations across Western Canada to a total of $100,000.
Come and celebrate Canada's 150 birthday at your local Sobeys or Safeway to enjoy a cool, delicious treat, share some laughs and screams with fellow neighbors and support kids in your local community.
For more information around this community initiative, visit
MEDIA OPS: Capture the moment as local communities work together to support a youth-focused charity in Winnipeg.
Media interviews with local store representatives, as well as photo opportunities of the celebratory events will also be available.
WHEN: Saturday, June 24, 2017
10 a.m. - 4 p.m.
WHERE: Safeway - Ness and Madison
1612 Ness Avenue
Winnipeg, Manitoba
Sobeys - Reenders
#7 Reenders Drive, Lagimodier & Reenders
Winnipeg, Manitoba

Contact Information:

Angela Cabucos
1 (403) 560-4157