Augmented Reality (AR) Gaming Market, 2023 - Market to grow at CAGR of 152.7%


Dublin, June 28, 2017 (GLOBE NEWSWIRE) -- Research and Markets has announced the addition of the "Augmented Reality (AR) Gaming Market - Global Drivers, Restraints, Opportunities, Trends, and Forecasts to 2023" report to their offering.

The AR Gaming Market is expected to reach $284.93 billion by 2023, growing at a CAGR of 152.7% during the forecast period 2017-2023

Increasing integration of AR into mobile devices, growing online population, innovations in gaming technology, and demand for IoT-based applications are forcing the organizations to integrating AR into their traditional gaming. The increasing online gamers and internet penetration are some of the additional factors contributing to the market growth.

The growing affordability and availability of AR games in mobile devices is a prime factor driving the market growth. Many organizations are hugely investing in the advanced solutions that integrate AR games into mobile devices, enabling them to improve client experience, enrich business expansion, and increase the revenue during the forecast period. Data security breach is the major concern for the market. The major companies such as Microsoft, Google, Apple, Sony, and Nintendo are investing in the incorporation of AR technology into their products and offering enhanced gaming features to the customers.

The devices are the major end-products playing a prominent role in fulfilling the demands of customers. The devices segment holds a prominent market share and is expected to reach $222.33 billion by 2023. A number of start-ups are entering the market to offer attractive designs and innovative features in gaming devices to the customers. The innovations in IoT and increasing R&D investments from big organizations for the enhancement of the devices are also contributing to the market growth.

Technology is the major boosting factor for the AR gaming market. The major technology providers have collaborated with device manufacturers to offer innovative gaming solutions, which enable gamers to enjoy the immersive gaming features. While new players are entering the market, the key players are trying to acquire them to gain their technical knowledge for the betterment of their product portfolio. The technology segment market is further segmented into RFID, GPS, motion tracking, and others. At present, in 2017, RFID technology is having a major market share and is expected to grow at a CAGR of 154.2% during the forecast period 2017-2023.

The key players covered in the report are Microsoft, Google, Apple, Sony, Nintendo, Niantic, Cast AR, and Gamar.

Key Topics Covered:

1 Industry Outlook

2 Report Outline

3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.2.1 AR Gaming Market Segmentation by Types
3.3 Related Markets
3.3.1 Alternate Reality Gaming (ARG)
3.3.2 AR in digital marketing

4 Market Outlook

5 Market Characteristics
5.1 Evolution
5.2 Ecosystem
5.3 Value Chain
5.4 Major Challenges Faced by AR Industry
5.5 Marketing Dynamics
5.5.1 Drivers Increased integration of AR into mobile devices Growing mobile gaming market Technology advancements in video gaming
5.5.2 Restraints Lack of content in AR High cost
5.5.3 Opportunities Increasing R&D investments in AR IoT & analytics market Business Opportunities in South East Asian countries
5.5.4 DRO - Impact Analysis
5.5.5 Key Stakeholders

6 Technologies: Market Size and Analysis
6.1 Overview
6.2 RFID
6.3 GPS
6.4 Motion Tracking
6.5 Others

7 Devices: Market Size and Analysis
7.1 Overview
7.2 Smartphones
7.3 HMDs
7.4 Smart glasses

8 Technology Adopters: Market Size and Analysis
8.1 Overview
8.2 Innovators
8.3 Early Adopters
8.4 Early Majority

9 Regions: Market Size and Analysis

10 Vendor Profiles
10.1 Microsoft
10.2 Google
10.3 Apple
10.4 Sony Corporation
10.5 Nintendo Co., Ltd.

11 Companies to Watch for
11.1 Niantic, Inc.
11.2 Cast AR
11.3 Gamar

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