Vivid Seats 2017 NFL Pricing Preview Reveals a Six Percent Year-Over-Year Increase in Average Ticket Prices

Chicago, Illinois, UNITED STATES

CHICAGO, July 10, 2017 (GLOBE NEWSWIRE) -- Vivid Seats, the largest independent online ticket marketplace, today released its 2017 National Football League (NFL) Pricing Preview, giving fans a first look at costs and trends for the upcoming season. Overall, average NFL ticket prices are up six percent year-over-year across the league, with teams like the New England Patriots, Denver Broncos and Atlanta Falcons leading the pack of highest average ticket prices. 

“With only 60 days until the NFL’s September 7 season opener, we are seeing an uptick in demand for tickets to everything from defending championship matchups to storied gridiron rivalries,” said Jeanenne Tornatore, Senior Editor for Vivid Seats. “The October 22 big game rematch between New England and Atlanta represents one of the most popular and expensive 2017 matchups at an average price of $591.”1 


According to Vivid Seats ticket sales data, the following preseason games top the list of most popular matchups based on the number of tickets sold: 

Vivid Seats Top 10 NFL Preseason Games
Oakland Raiders
at Arizona Cardinals
University of Phoenix Stadium
Dallas Cowboys
at Houston Texans
NRG Stadium
Oakland Raiders
at Dallas Cowboys
AT&T Stadium

Chicago Bears
at Arizona Cardinals  
University of Phoenix Stadium
Dallas Cowboys
at Los Angeles Rams
Los Angeles Memorial Coliseum
Indianapolis Colts
at Dallas Cowboys 
AT&T Stadium
Denver Broncos
  at San Francisco 49ers  
Levi's Stadium
San Francisco 49ers
at Minnesota Vikings
US Bank Stadium
Los Angeles Rams
at Oakland Raiders
Oakland Coliseum
New England Patriots
at Houston Texans
NRG Stadium


  • Californians and Texans love their teams. Both states dominate the preseason scene with nine of the 10 top-selling preseason games featuring a Lone Star or Golden State team.
  • Fans in Los Angeles and Houston are currently paying the highest average prices for preseason tickets. Meanwhile, fans in Oakland will find an average price of less than $50, the least expensive of the top 10 matchups.
  • The Dallas Cowboys are living up to their nickname as “America’s Team,” making an appearance in three of the top five best-selling preseason games.
  • Championships do not always predict popularity. The 2016 Super Bowl champion New England Patriots appear in only one of the 10 top-selling preseason games. Similarly, the Atlanta Falcons are not at all represented in the top 10. 

To find tickets to see your favorite teams play in the preseason, visit:  Vivid Seats NFL Preseason Tickets


NFL ticket prices for the 2017 season average $172, an increase of six percent year-over-year. The season opener between the New England Patriots and Kansas City Chiefs is currently the most expensive 2017 matchup with a $692 average ticket price – 302 percent higher than the overall season average.  Average ticket prices by team include: 

Vivid Seats NFL 2017 Pricing Preview
Rank (Number  
Tickets Sold)
Percent Change
vs. 2016
1Dallas Cowboys$20826%
2Arizona Cardinals$11922%
3Oakland Raiders$16744%
4Buffalo Bills$94-1%
5Minnesota Vikings$159-26%
6Green Bay Packers$239-8%
7Houston Texans$138-18%
8Washington Redskins$161-9%
9Philadelphia Eagles$169-7%
10San Francisco 49ers$139-28%
11New Orleans Saints$1778%
12Los Angeles Rams$115-38%
13New York Giants$1725%
14Pittsburgh Steelers$215-18%
15Carolina Panthers$14610%
16Miami Dolphins$140-20%
17Atlanta Falcons$259135%
18Los Angeles Chargers$200100%
19Tampa Bay Buccaneers$20157%
20Tennessee Titans$142-13%
21Seattle Seahawks$2442%
22Indianapolis Colts$117-21%
23New England Patriots$38031%
24Denver Broncos$30242%
25Detroit Lions$12219%
26Chicago Bears$20911%
27Cleveland Browns$108-17%
28New York Jets$106-5%
29Kansas City Chiefs$12880%
30Cincinnati Bengals$86-24%
31Baltimore Ravens$131-11%
32Jacksonville Jaguars$105-33%


  • Fans hoping to catch a New England Patriots or Atlanta Falcons game will pay a premium this year, with average ticket prices of $380 (31 percent higher than 2016) and $259 (135 percent higher than 2016), respectively.
  • Proving that winning pays, two-thirds (66 percent) of the teams that made it to the 2016 playoffs saw an increase in average ticket prices year-over-year.
  • Winning records equal higher prices. Of the 10 teams with the most expensive ticket prices, eight had winning records in the 2016 regular season. 

To find tickets to NFL regular season games, visit:  Vivid Seats NFL Regular Season Tickets


Vivid Seats makes it easy and affordable to be a loyal fan with Vivid Values. Check out all the great offers for football fans, including: 

  • A Perfect 10 Group Discount: Fans who bring a group of 10 or more to see their favorite team are rewarded with 10 percent off a future purchase.
  • Fan 4 Everything: Fans who attend any four different events within a 12-month period are rewarded with $50 credit toward their next purchase.
  • Winner's Circle: Fans who buy tickets to any two Championship events within 12 months of each other get a $250 eGift Card.            

INFOGRAPHIC AVAILABLE: Visit our blog to view and embed the Vivid Seats 2017 NFL Pricing Preview Top 10 Regular Season Matchups infographic. 

1Vivid Seats’ average prices by game based on Vivid Seats sold tickets as of 6/26/17.
2Vivid Seats’ Top 10 preseason games and average prices based on Vivid Seats sold tickets as of 6/26/17.
3Vivid Seats’ Pricing Preview’s rank and avg. price based on all NFL tickets sold on Vivid Seats for the 2017 NFL season as of 6/26/17 vs. the same time period last year.
4For full terms and conditions on these offers and to become a member of Vivid Values, visit

About Vivid Seats
Vivid Seats is the largest independent secondary marketplace for tickets to live sports, concert and theater events. Founded in 2001, the Chicago-based company offers industry-leading affordability across one of the widest selections of premium tickets and event packages. Vivid Seats supports all confirmed orders with a 100% Buyer Guarantee and an in-house customer service team to ensure the safest and most convenient purchase experience. Fans that want to sit closer and see more of their favorite live events can order directly on or by phone at 866-848-8499. 

Follow Vivid Seats on Facebook, Twitter and Instagram. Be in the know. Find out about the hottest events through the Vivid Seats blog.


Contact Data