NEW YORK, July 12, 2017 (GLOBE NEWSWIRE) -- RosettaBooks announces the publication of On the Verge by world-renowned sociobiologist and syndicated radio host Rebecca D. Costa on September 6, 2017. Rebecca’s previous book was the critically acclaimed The Watchman’s Rattle.

A photo accompanying this announcement is available at

According to Costa, “We have the data and knowledge. We have predictive models. We know what's coming and we have the cure. So why don't we do something?”

Never before has the information needed to avert danger, get the jump ahead of others, or prepare for the inevitable been so clearly within the grasp of modern leaders. Advances in Big Data, predictive analytics, genomics, artificial intelligence and other scientific and technological breakthroughs have made it possible to pinpoint future outcomes, events and trends with mind-blowing accuracy—cracking the door to what Costa calls predaptation: the ability to adapt before the fact.

“There can be no greater advantage than certainty of the future. Not in nature. Not in business. Not in governance,” claims Costa.

Through fascinating real-life examples, the author reveals how technology has brought nations, businesses, and individuals to the very edge of clairvoyance. Yet, our ability to act on foreknowledge often falls short—causing leaders to squander the advantage of preemption. To counteract this failure, Costa illuminates 12 principles of adaptation and predaptation used to succeed in fast-changing environments.

On the Verge is available for pre-order in hardcover and eBook at all major online retailers.

Praise for On the Verge and Rebecca D. Costa

“A terrific jackpot of a book. Both page-turner entertaining and think-trigger serious.”
— Jim Lehrer, executive editor and anchor of PBS NewsHour

From the beginning of recorded history, humankind has tried to predict, control and change the future. It is a daunting task fraught with risks and rewards. Costa thinks we may be on the verge of a breakthrough and explores its implications. Read this book if you want to be ready for the future.”
— Alan Dershowitz, acclaimed legal expert

“Rebecca Costa has a talent to tell stories that illustrate her keen observations and explain important cultural implications as new innovations touch our lives. The future can be manipulated. Some want their creations to adapt to the world. Others like Steve Jobs wanted the world to adapt to them.”
— John Sculley, former CEO of Apple Computer and President of Pepsi-Cola

About the Author: Rebecca D. Costa is an American sociobiologist, author, and host of the syndicated radio program The Costa Report. Her work has been featured in The New York Times, Washington Post, USA Today, The Guardian, and other leading publications. She is a leading expert on “fast adaptation” in complex environments, and a recipient of the prestigious Edward O. Wilson Biodiversity Technology Award. Costa was the founder and CEO of one of the largest technology-marketing firms in California, where she developed an extensive track record of introducing disruptive technologies. Her clients included industry innovators such as Hewlett-Packard, Apple Computer, Oracle, Siebel Systems, 3M, and General Electric Company. Retiring at the zenith of her career in Silicon Valley, Costa spent six years researching and writing the international bestseller The Watchman’s Rattle: A Radical New Theory of Collapse. A global thinker in the mold of Alvin Toffler, Jared Diamond, and Thomas Friedman, Costa attributes her ability to see the “big picture” to her cross-cultural education and upbringing. Raised in Tokyo, Japan, during the Vietnam conflict, Costa is an alumnus of the University of California at Santa Barbara. For more information visit

About RosettaBooks: RosettaBooks is a leading independent trade publisher headquartered in New York City. The company launched in 2001 with a list of 100 preeminent digital backlist titles. Today the company’s 800-plus title list includes classic eBooks of every category, as well as an original line of frontlist nonfiction books. RosettaBooks’ prominent author collections include 100 works by M.C. Beaton, 52 works by Winston Churchill, 35 works by Arthur C. Clarke, 20 works by Kurt Vonnegut, 12 works by Stephen R. Covey, and 18 works by Robert Graves. In addition, RosettaBooks publishes eBook lines in collaboration with AARP, Harvard Health Publications, Mayo Clinic, and the Associated Press. Through a partnership with Ingram Publisher Services, RosettaBooks offers full nationwide print distribution. RosettaBooks’ trade program publishes high-profile thought leaders such as Alan Dershowitz, Jamie Merisotis, and William D. Eggers, as well as personal memoir, humor, and business titles.
RosettaBooks was named an Inc. 500 company in 2015, on the exclusive list of the fastest growing private companies in the United States. For more information, please visit

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