Boston, Massachusetts, July 27, 2017 (GLOBE NEWSWIRE) -- Robert McKee, best-selling author and world-renowned story authority, and Tom Gerace, CEO of Skyword, a leading content marketing technology and services company, announced their Fall StorynomicsTM seminars, which will take place in New York City and, for the first time, San Francisco. These seminars come on the heels of sold-out Storynomics Boston in June.



“San Francisco and Silicon Valley are hubs of creativity and innovation,” said McKee. “If creatives there can infuse the art of storytelling with their product innovation, the impact on the lives of their customers and the world will be exponentially greater.”


Gerace added, “Today’s marketers struggle in a world of declining trust and connection. Bragging and promising no longer work. To stand out, brands must connect with their customers both emotionally and logically. Storynomics delivers exactly that.”


At the Storynomics Seminar, business and marketing professionals will learn why story sticks to the human mind, the essentials of story design and how to tell stories that enrich their branding strategies and deliver market reach. In recent years, Storynomics has helped organizations as diverse as Microsoft, Marriott, Nike, Deutsche Telecom/T-Systems, Hewlett-Packard, Intel, Kraft, BOLDT, Church & Dwight Co, Inc., Costa Del Mar, UBISOFT, Mercedes-Benz, and Siemens develop their evolving narrative game plans.


Registration is open now. For more information on Storynomics visit: or contact


About Robert McKee:

Robert McKee, a Fulbright Scholar, is the most sought-after screenwriting teacher in the world. The best-selling author of STORY and his latest book DIALOGUE:THE ART OF VERBAL ACTION FOR PAGE, STAGE, AND SCREEN, McKee occupies a unique crossroads in modern media storytelling. His teachings have spread beyond the screen and stage to influence all story forms. Writers, producers, directors, media professionals, and business leaders from the world over read McKee and attend his sold-out international seminars for an exclusive deep dive into the narrative potential of their material. McKee’s former students include over 60 Academy Award Winners, 200 Academy Award Nominees, 200 Emmy Award Winners, 1,000 Emmy Award Nominees, 100 WGA (Writers Guild of America) Award Winners, 250 WGA Award Nominees, 50 DGA (Directors Guild of America) Award Winners, and 100 DGA Award Nominees.


McKee continues to be a project consultant to major film and television production companies such as 20th Century Fox, Disney, Paramount, and MTV. In addition, Pixar, ABC, BBC, Disney, Miramax, PBS, Nickelodeon, Paramount, GLOBOSAT, MNET, and other international TV and film companies regularly send their entire creative and writing staffs to his lectures. Since 1984, more than 100,000 students have taken McKee’s courses in various cities around the world.


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About Tom Gerace

Tom Gerace is the founder and CEO of Skyword, the leading content marketing technology and services company. Skyword helps enterprise-class brands transform from ad-centric to story-centric marketing. Prior to Skyword, Gerace founded Be Free, a publicly traded affiliate marketing platform and services company. Early in his career, Gerace also served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the Internet in 1993.


About Skyword

Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients’ content marketing programs to new levels of creative excellence. Skyword is a privately held company headquartered in Boston, MA, with offices in Palo Alto, CA, and New York, NY. The company’s technology center is located in Pittsburgh, PA. Investors include Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.


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Patricia Travaline