With Job Advertising Consuming Nearly 30 Percent of Recruitment Budgets, Refined Analysis Can Result in Significant Savings
LEBANON, NH--(Marketwired - Aug 1, 2017) - Appcast, the leading developer of programmatic job advertising technology, has released its complimentary 2017 Recruitment Media Benchmark Report. Having analyzed pay-for-performance job ad media across more than 750 leading companies, ad agencies and job boards' cost-per-click (CPC) or cost-per-applicant (CPA) activities, Appcast uncovered trends and important learning for talent acquisition professionals.
On average, job advertising accounts for 30 percent of recruitment budgets. Of paramount importance, these ads not only serve to advertise job openings; they help convey a company's values, culture and employer brand. Yet, many organizations recycle job ads or continue to advertise on low-performing job boards because they lack the insight provided by Appcast.
Key findings from Appcast's 2017 Recruitment Media Benchmark Report include:
Rob Green, vice president of Marketing at Appcast, commented, "Optimizing a spend that is 30 percent of your total budget can result in a substantial cost savings. Plus, heeding the findings in our research can expand candidate attraction and enrich engagement. We're pleased to make this report available to recruiting professionals seeking to gain insight into hiring metrics that improve outcomes."
For a limited time, the report is available for complimentary download. It can be accessed here: http://info.appcast.io/2017-recruitment-media-benchmark-report-appcast
Appcast is using data and programmatic targeting to revolutionize the global recruitment advertising industry. From its namesake pay-per-applicant job ad exchange to its market-leading recruitment media optimization platform, Appcast is changing how leading employers, ad agencies, and job boards attract high quality job seekers. To learn more, visit: http://www.appcast.io.