Abercrombie & Fitch Continues Roll Out of Its New Store Concept

New Prototype to Open at Tysons Corner Center This Weekend

New Albany, Ohio, UNITED STATES

NEW ALBANY, Ohio, Aug. 04, 2017 (GLOBE NEWSWIRE) -- Abercrombie & Fitch Co. (NYSE:ANF) will open its new A&F store concept at Tysons Corner Center Saturday, August 5th.  Tysons Corner is more than two million square feet of fashion, dining and entertainment, with views of nearby Washington, D.C.  The center is home to more than 300 specialty stores and restaurants and attracts more than 25 million visitors annually.

The A&F brand experience has been updated to provide the customer with a new vision of the retailer and is one of seven new concept stores that will be opening by the end of 2017.  The evolved experience is designed to be an inviting space that facilitates brand engagement and encourages product trial.  The Abercrombie & Fitch store in Tysons Corner will be in a new location within the mall, and with a significantly smaller store footprint.  The first new A&F prototype store, which opened in February of this year in Columbus, Ohio, is demonstrating improved customer engagement and productivity on a smaller footprint.

The modernized space was imagined with the best customer experience in mind, encouraging the discovery of A&F’s new collections and brand positioning. Looking to provide a unique and personal shopping experience, the layout includes accommodating features such as innovative fitting rooms, and omni-channel capabilities.

Each fitting room has thoughtful amenities designed to enhance the customer’s mood, including separate controls for light and music, as well as a phone charging dock.  Select fitting rooms comprise of two individual capsules within a larger, private suite, allowing for sharing new looks with a friend or family member, while also enjoying privacy.

With a focus on customer engagement and service, associates will be on hand to help customers place and pick up online orders in store. Furthermore, cash wraps will be placed throughout the space, enabling a quicker and more accessible checkout experience.

As the company continues to evolve the store experience for the customer, the brand is also updating select existing stores with a new, refreshed in-store design.  An example of this new remodeled experience opened last weekend at Memorial City Mall in Houston, Texas.  The updated store incorporates elements of the prototype, including the refurbished logo from 1892, the open concept layout, and the runway for customers to have better visibility to the product.

To celebrate the new store experience at Tysons Corner, members of the brand’s loyalty program, the A&F Club, will receive a limited-edition tote with purchase. To learn more and sign up for the A&F Club, visit www.abercrombie.com/anfclubinfo

In 2017, the company has opened three new prototype stores in Columbus, Ohio (Polaris Fashion Place), Atlanta, Georgia (Lenox Square), and Troy, Michigan (Somerset North).

About Abercrombie & Fitch:
The Abercrombie & Fitch brand is the iconic global specialty retailer of high-quality casual luxury apparel and accessories for men and women.  With an updated attitude that reflects the character, charisma and confidence of today’s 20+ consumer, Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style. 

Abercrombie & Fitch operates approximately 280 stores in 20 countries and online at abercrombie.com at the end of Q1 2017.  It is the namesake brand of Abercrombie & Fitch Co. (NYSE:ANF).  The Company’s other brands include abercrombie kids and Hollister Co.


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