MONTREAL, QUEBEC--(Marketwired - Aug. 14, 2017) - Media are invited to attend Rentrée la tête haute, Welcome Hall Mission's annual back-to-school event for Montreal's underprivileged children. Since it is estimated that about one in five children live below the poverty level in Montreal, many families are struggling to find the money to pay for school fees and supplies valued at more than $800 per child1. Again this year, thanks to generous donors and hundreds of volunteer hours, the Mission is able to provide 2,600 children with new pairs of shoes and backpacks filled with grade-appropriate supplies.

Rentrée la tête haute also kicks off an entire year of programs designed to support the success of Montreal's children to break the poverty cycle. In collaboration with families, the Children's Services team accompanies children in their social and personal development through a variety of programs tailored to their needs including academic support, summer programming, camps and special events.

WHAT: Official kick-off the Rentrée la tête haute event
WHEN: August 15 at 10:30 AM
WHO: Sam Watts, President and CEO of Welcome Hall Mission
Hans St-Just, Supervisor of the Academic Support program at Welcome Hall Mission
Denis Coderre, Mayor of Montreal
Benoît Dorais, Mayor of the Sud-Ouest borough
Monique Vallée, Executive Committee member at the City of Montreal in charge of social and community development and homelessness
Claire Rousse, Executive director of la Fondation bon départ de Canadian Tire du Québec
Families who will receive backpacks
WHERE: 4755 A Acorn Street (corner De Courcelle), Montreal

The backpacks will be distributed from 9 am to 4 pm on August 15 and 16 to families who have registered in advance. During these two fun-filled days, children can also take part in various learning activities, have a hands-on learning experience with the team from Mad Science and get to meet Sam Giguère from the Montreal Alouettes.

To follow Welcome Hall Mission:

Web site:





1 Source :, 2017

Contact Information:

Sophie Allard, APR
514-499-3030, ext. 771

Kathryn Stephens
Director of Development and Public Relations
514-523-5288 ext. 303