TORONTO, ON--(Marketwired - Aug 15, 2017) - ModiFace, the leading provider of augmented reality technology for the beauty industry, is today announcing the launch of a new universal web-based skin assessment platform for skin-care brands. The new technology provides a detailed patented analysis of user images to recommend and guide users through a virtual skin consultation, after which the most appropriate skin products are suggested.

Based on nearly a decade of skin care innovation, the new capability builds on technologies and lessons learned through earlier iterations of skin analysis technology developed by ModiFace. This includes the first visual skin-care simulation that was originally launched in partnership with Allergan in 2007, and which was recently updated to include the latest skin analysis capability and live 3D simulation.

The new ModiFace skin assessment starts with a user uploading a photo which is analyzed in a series of steps based on the evaluation of skin texture, dryness, and discoloration. This analysis is then linked to personalized motivational suggestions to keep and improve the overall skin health of users. The platform is built in HTML and is compatible with all operating systems including Windows, iOS, and Android and on all mobile, tablet, and desktop devices.

"We realized that instead of scoring the user's skin based on different dimensions, it would be far more useful to provide specific personalized advice that is both motivational and instructional. In other words, instead of criticizing the user's skin or measuring their 'skin age', we tell users what is great about their current skin and how to maintain and enhance their skin health," said Dr. Parham Aarabi, Founder and CEO of ModiFace.

The new technology has been under testing jointly with L'Oreal's Vichy skin care brand, and was recently widely deployed globally on Vichy web and mobile websites. A link to the French version of the application is shown below:

ModiFace skin assessment technology is immediately available for integration by skin care brands, with integration consisting of a single line of code which can be easily integrated within brand websites. In addition to the launch of the new skin assessment capability, ModiFace is announcing that the United States Patent and Trademark Office has recently granted US Patent 9,687,155 on "skin visualization and quantification" to ModiFace Inc.

ModiFace is the leading creator of intelligent augmented reality technology for the beauty industry, providing customizable AR try-on capability for web/ecommerce, mobile, in-store, and messaging. ModiFace's patented technology, which is based on over a decade of research at Stanford University, powers over 200 custom augmented reality apps for beauty brands such as Sephora, Estée Lauder Companies, Allergan, L'Oreal, Unilever, and Coty. For more information, visit

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Regan Austin