Uberflip and Marketo Partner to Enable Marketers to Deliver Personalized Content to Customers

TORONTO, Sept. 06, 2017 (GLOBE NEWSWIRE) -- Uberflip, a Toronto-based Content Experience Platform, today announced an alliance with Marketo, Inc., through the Marketo Accelerate partner program. The partnership enables Uberflip to deliver personalized, cross-channel content experiences at scale to a wider audience, through co-selling and co-marketing with Marketo, the leading provider of engagement marketing software and solutions.

“Our partnership with Marketo is focused on transforming today’s marketing teams so that they’re empowered to deliver great content experiences,” said Uberflip President and CMO, Randy Frisch. “The new Engagement Economy puts relevant content experiences front and center. Our collaboration with Marketo means that together, across our platforms, marketers can better engage their audiences through meaningful content experiences and develop long-term, personalized relationships.”

“In Marketo’s recently released report, The State of Engagement, we found that B2B and B2C consumers named irrelevant content as the primary reason they do not regularly engage with brands. Uberflip plays a key role in solving this issue by delivering more relevant and personalized content at every stage of the buyer journey,” said SVP, Business Development and Partnerships, Robin Ritenour. “Many customers, including Workfront, Dude Solutions, and Allocadia, already leverage the benefits of integrating the Marketo Engagement Platform with Uberflip’s Content Experience Platform. We are excited to showcase our partnership with Uberflip to all of our customers desiring personalized content,” added Ritenour.

Uberflip was selected to join the Marketo Accelerate partner program as a result of its best-of-breed integration into the Marketo Engagement Platform. By working closely with Marketo’s Developer Evangelist team, Uberflip will be able to leverage the latest and greatest functionality available in Marketo’s industry leading API, further empowering mutual customers to deliver best-in-class content experiences.

By integrating Uberflip’s Content Experience Platform with the Marketo Engagement Platform, marketers have the ability to create, manage, and optimize personalized content experiences at every stage of the buyer journey.

About Uberflip
Based in Toronto, Uberflip is a leading Content Experience Platform. Uberflip empower marketers to create, manage, and optimize content experiences into Content Hubs, so that content can be fully leveraged by all company stakeholders at every stage of the buyer’s journey. Visit uberflip.com to learn more.


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