NEW ALBANY, Ohio, Sept. 08, 2017 (GLOBE NEWSWIRE) -- Hollister Co., a brand of Abercrombie & Fitch Co. (NYSE:ANF) today announced its 2017 anti-bullying campaign. For this year’s National Bullying Prevention Month, Hollister is excited to work with STOMP Out Bullying™, the leading national anti-bullying and cyberbullying organization for kids and teens.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/b50c8fd3-4cc3-4bb5-baa0-03915a21e6bc
STOMP Out Bullying™ is dedicated to changing the culture so that students can be themselves and be accepted by their peers. Promoting civility, inclusion and equality, it works to reduce and prevent bullying, cyberbullying, and other digital abuse, educates against homophobia, LGBTQ discrimination, racism and hatred, and deters violence in schools, online and in communities across the country. Its HelpChat line offers assistance for those in need and at risk for suicide.
Through the partnership, Hollister will be the sole provider of the blue shirts for STOMP Out Bullying’s™ BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION™. Blue symbolizes peace and BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION™ is an annual campaign that takes place on the first Monday in October to kick off and signify the importance of National Bullying Prevention Awareness month. This year marks the 10th year of the campaign. Recording artist and producer Charlie Puth will be the face of the campaign, as well as support the movement and encourage his fans to wear Blue on October 2nd.
The blue shirts, sold exclusively through Hollister, are available online at www.hollisterco.com and in all stores starting September 8, 2017, with 100%* of the proceeds benefiting STOMP Out Bullying™. Customers can also support the organization by rounding up their purchase at the register in all US Hollister stores through the end of October.
“We know that bullying and cyberbullying is still too prevalent in teenagers’ lives. With the continuation of our program, our goal is to bring greater awareness to this serious issue, and make tools and resources available to help stand up against and prevent bullying,” said Kristin Scott, Brand President of Hollister Co. “By partnering with STOMP Out Bullying™, we can help amplify the message and reach as many students as possible. On October 2nd, we will proudly wear our blue shirts to show our support of this great cause.”
“We are excited to partner with Hollister Co. for our 10th annual BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION™. Our goal is to help all students struggling with the effects of bullying and give them a voice to be heard. With the support and reach of Hollister’s global brand, we will have the ability to reach and help more of those in need,” said Ross Ellis, Chief Executive Officer of STOMP Out Bullying™.
In Hollister’s fifth year of the anti-bullying campaign, its focus remains on raising awareness around anti-bullying globally and providing resources for students in need. Since launching the initiative in 2013, Hollister has donated more than $1,500,000 to supporting organizations that support anti-bullying efforts, reached over 2,000,000 students, and awarded scholarships to 40 students who have overcome bullying in their own lives.
In addition to building awareness for anti-bullying, Hollister also understands the importance of education and is providing STOMP Out Bullying™ educator tool kits to more than 5,000 schools. Beyond the classroom, Hollister looks to recognize students that persevered and succeeded academically while experiencing bullying, as well as those who have led the fight against bullying in their schools and communities. Through a partnership with the National Society of High School Scholars (NSHSS) Foundation, the company will award 10 renewable scholarships in the amount of $2,500 to students starting college in the 2018 school year.
Winners of the 2017 scholarship are:
Lovette Azap (Brunswick High School, Brunswick, Ohio), Erinn Aulfinger (Lakota East High School, Liberty Township, Ohio), Britain Bennett (Perkins High School, Sandusky, Ohio), Sheryl Chen (Staten Island Technical High School, Staten Island, New York), Meghan Guy (West York Area High School, York, Pennsylvania), Claire Heiden (George C. Marshall High School, Falls Church, Virginia), Alexandra Jackman (Westfield High School, Westfield, New Jersey), Kevin Ji (Henry Gunn High School, Palo Alto, California), Kia Mahootian (New Explorations Into Science, Technology & Math, New York, New York), and Melanie Wood (Northside High School, Warner Robins, Georgia).
Follow @HollisterCo to stay up-to-date on campaign details and exciting announcements for BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION™.
Hollister Co. worked with Creative Artists Agency (CAA), which represents Charlie Puth, to build the partnership.
*up to $75,000
About Hollister Co.
The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone. Inspired by California's laidback attitude, Hollister's clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE:ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its more than 540 retail locations.
About STOMP Out Bullying
Created in 2005, STOMP Out Bullying™ is the leading national nonprofit dedicated to changing the culture for all students. It works to reduce and prevent bullying, cyberbullying, sexting and other digital abuse, educates against homophobia, LGBTQ discrimination, racism and hatred, and deters violence in schools, online and in communities across the country. In this diverse world, STOMP Out Bullying promotes civility, inclusion and equality. It teaches effective solutions on how to respond to all forms of bullying, as well as educating kids and teens in school and online. It provides help for those in need and at risk of suicide, and raises awareness through peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns.
About the National Society of High School Scholars Foundation (NSHSS Foundation):
The National Society of High School Scholars (NSHSS) Foundation is a 501(c)(3) non-profit public charity dedicated to supporting education in the form of scholarships for under-served and under-represented students. NSHSS Foundation is the charitable arm of the National Society of High School Scholars which recognizes and honors high-achieving high school students across the globe and provides exclusive scholarships, member events, and opportunities to shape and advance their collegiate and career aspirations. Scholarships awarded through the NSHSS Foundation focus on creating pathways in STEM (science, technology, engineering, and math), business, economics, public policy, environmental science and sustainability fields. The Foundation recognizes the need to produce more graduates in these fields in order to meet the demands of an ever-changing global economy and society to create a better future for all. For more information visit http://www.nshssfoundation.org.
Media Contact: Mackenzie Bruce Abercrombie & Fitch (614) 283-6192 Public_Relations@abercrombie.com Investor Contact: Brian Logan Abercrombie & Fitch (614) 283-6877 Investor_Relations@abercrombie.com