Executive summit at Shop.org will feature dynamic panels and interactive sessions on the fast-growing Customer Data Platform (CDP) market to explore how enterprise brands can harness the power of a single customer profile

SUNNYVALE and SHOP.ORG in LOS ANGELES, Calif., Sept. 12, 2017 (GLOBE NEWSWIRE) -- AgilOne, the leading customer data platform for enterprise B2C brands, today announced the AgilOne Customer Data Platform Summit to be held on September 25th in Los Angeles, California in partnership with the National Retail Federation’s Shop.org conference.

The largest summit of its kind, this event will feature interactive “unsummit”-style roundtable discussions, presentations, and collaborative panels featuring some of the largest and most progressive brands in the industry. Speakers will discuss why an enterprise customer data platform is critical to their business, plus give real-world examples of how a CDP drives topline revenue and improves customer lifetime value.  

As enterprise brands have evolved what was once a digitally focused approach to marketing into a truly omni-channel strategy that can compete with the likes of Amazon, the customer has become core to this strategy. Brands have come to realize that customer-centricity in an omni-channel environment requires a customer data platform because a CDP supports not just marketing use cases, but also serves as the hub for all customer experiences, including:

  • Customer service and support
  • Advanced analytics and data warehousing
  • Digital advertising

The AgilOne Customer Data Platform Summit will take place at the Los Angeles Convention Center from 11:30 a.m. to 5:00 p.m., followed by a cocktail reception. Attendees of the AgilOne summit are eligible to receive 50% off registration for Shop.org.

Event presentations will be delivered by:

  • David Raab, Founder of the Customer Data Platform Institute
  • Michelle Kelly, CEO of Lilly Pulitzer
  • Carla Rummo, VP of Direct Marketing and Ecommerce, Serena and Lily
  • Steve Miller, VP Marketing and Business Dev., JOANN Stores
  • James Rhee, Executive Chairman and CEO, Ashley Stewart

“A customer data platform is an important tool for meeting complex use cases faced by enterprise omni-channel marketers—and retailers with data across massive numbers of physical stores and multiple AdTech and MarTech systems have taken note,” said David Raab, Founder of the Customer Data Platform Institute. “The CDP Summit at Shop.org will be an important way for retail marketing executives to learn the value of a customer data platform in today’s modern retail ecosystem where Amazon looms so large.”

Retail executives and practitioners can register here for the Customer Data Platform Summit.

About AgilOne
AgilOne is a customer data platform for enterprise B2C companies. AgilOne's vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, predictive models to understand customer behavior, and real-time APIs to orchestrate personalized experiences across all touchpoints, AgilOne creates authentic omni-channel customer relationships that maximize lifetime value. AgilOne supports more than 150 brands worldwide.

Rebecca Mettler