Parks Associates: Nearly one-half of consumers cite strong data security and privacy concerns related to Internet-connected devices

CONNECTIONS™ Europe: IoT and the Connected Consumer to address privacy and security challenges


DALLAS, Sept. 26, 2017 (GLOBE NEWSWIRE) -- International IoT research firm Parks Associates noted that nearly one-half of consumers in Western European broadband households are concerned that someone could get unauthorized access to the data from their smart products. Similarly, nearly one-half of consumers in U.S. broadband households rank data security and privacy issues as their greatest concern about connecting devices to the Internet. The firm will discuss the effect of privacy and security concerns across Europe, their impact on smart home adoption, and business strategies at the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer, 1-2 November 2017 at the Amsterdam Marriott Hotel.

The session “Privacy and Security: Challenges and Opportunities,” 10:30 a.m., 1 November, examines strategies and requirements for manufacturers to provide security for connected products and home networks. Speakers:

  • Dan Radu Berte, Director, IoT, Bitdefender
  • Kristian Järnefelt, EVP, F-Secure Corporation
  • Christopher Schouten, Head, IoT Security Marketing, Kudelski Security

“Smart home devices bring immense value, but they also create new vulnerabilities and added stress for consumers,” said Brad Russell, Senior Analyst, Parks Associates. “The smart home provider that can demonstrate and deliver IoT benefits safely and securely, especially in these early stages of the European market, will open significant business opportunities.”

Smart Home & Interoperability: Simplifying a Complex Environment,” 2:00 p.m., 1 November, moderated by Tom Kerber, Director, IoT Strategy, Parks Associates, examines current strategies to create a unified experience for consumers. Speakers:

  • Cees Links, GM Wireless Connectivity, Qorvo
  • Musa Unmehopa, Vice Chairman, Board of Directors, Zigbee Alliance; Senior Director, Intellectual Property and Standards, Philips Lighting
  • Joep van Eijden, Z-Wave Sales and Business Development, Sigma Designs

CONNECTIONS™ Europe also features the following keynotes:

  • David Low, Principal Evangelist, Alexa Skills Kit EU, Amazon
  • Sudeep Maitra, Global VP, Strategy and Development, Centrica
  • Matthias Mieves, Head, New Business, Sales & Marketing Connected Home, Deutsche Telekom AG
  • George Yianni, Head of Technology – Home Systems, Philips Lighting

To schedule a meeting or request data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About CONNECTIONS™ Europe
CONNECTIONS™ Europe explores innovative business strategies, new crossover industry partnerships, and advancements creating consumer engagement and business opportunities for smart home, cloud services, and connected entertainment solutions. http://www.connectionseurope.com

Julia Homier
Parks Associates
972-996-0214
julia.homier@parksassociates.com