Panel of marketing industry judges select winning organizations for demonstrating best practices in Marketing Performance Management
VANCOUVER, BRITISH COLUMBIA--(Marketwired - Sept. 28, 2017) -
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Allocadia, leaders in Marketing Performance Management and creators of the #RunMarketing movement, today announced the winners of the 2017 RunMarketing Awards. This award program celebrates Marketing Performance Management (MPM) champions who run the business of marketing.
"The RunMarketing Awards are a fantastic opportunity to celebrate the operational work that makes marketing extraordinary," said Jocelyn Brown, VP of Customer Success at Allocadia. "Nominees are often the unsung heroes on their teams who work hard everyday to ensure marketing is more effective, transparent, and data-driven. They are the foundation of success, and we are proud of the work they do. Congratulations to all who were nominated for their leading Marketing Performance Management strategies."
Winners were chosen based on their ability to excel in one or all of the following MPM facets:
Allocadia collected nominations from across the globe during a submission period this past summer. All finalists were reviewed by a judging panel of experts, including Kathleen Schaub, Vice President, CMO Advisory Service at IDC, Eric Wittlake, Senior Analyst, Marketing Practice at TOPO, Kristine Steuart, CEO & Co-Founder, Allocadia, and James Thomas, CMO, Allocadia.
"The modern day marketer is tasked with becoming a revenue driver and an architect of the customer experience," said Schaub. "To lead in these areas, marketing leaders must guide, build support, and energize what happens behind the scenes. Led by the CMO and Marketing Operations, marketing performance management powers these efforts. Marketers must look beyond execution to the operational scaffolding that makes success possible."
"Congratulations to all of the 2017 RunMarketing Award winners," said Steuart. "Your continued excellence and dedication to the discipline of Marketing Performance Management inspires us every day. We're proud to celebrate your achievements in using MPM to foster greater accountability, transparency, and impact in your organizations as you set an example for your peers to follow. Well done!"
Meet the Award Winners
Two 2017 RunMarketing Award winners will present live at upcoming industry conferences. Neenu Sharma will present alongside Sam Melnick, VP of Marketing at Allocada at MarTech Boston, October 3rd, 2017 in a session focused on running marketing within digital transformation.
Bryan Semple will present alongside James Thomas at the MarketingProfs B2B Forum, October 4th, 2017 also in Boston. More details on these events can be found at https://www.allocadia.com/company/events/
|Allocadia is the leader in Marketing Performance Management and creators of the #RunMarketing movement. The company's award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Founded in 2006 by twin sisters Kristine Steuart and Katherine Berry, Allocadia today serves more than 12,000 marketers worldwide, managing over $20B in marketing investment to-date. Learn how leading marketing organizations at over 200 companies including Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab run the business of marketing at Allocadia.com.|
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