PALO ALTO, Calif., Oct. 17, 2017 (GLOBE NEWSWIRE) -- The  Healthcare Consumerism Symposium will take place in Chicago on November 2-3, 2017. Hosted by Simplee® and the Healthcare Financial Management Association, this exclusive gathering of industry leaders will dissect the intersection of consumerism and patient financial obligation in healthcare, and provide lessons for how to increase patient satisfaction and improve financial performance.

The event arrives at a critical time for health systems. Many hospitals and providers struggle with lost revenues, administrative inefficiencies, a high cost of collections, and poor patient satisfaction ratings. This first-of-its-kind event is designed to help healthcare leaders assess the opportunity to remake medical billing and payments as a consumer-centric practice.

Speakers and attendees will engage in lively discussions about the risks and opportunities in this shift, and how advances in patient financial care could ultimately impact patient medical care. Topics to be covered include transparency, affordability and patient-centric success metrics.

Located at the Hotel Chicago, the event kicks off Thursday evening with a fireside chat between HFMA President & CEO Joseph J. Fifer, FHFMA, CPA, and 4sight Health Founder and CEO, Dave Johnson, entitled “Putting the Patient First,” followed by a reception. The full-day Friday agenda includes a mix of keynotes, interactive roundtable discussions, and panel explorations. Additional speakers include:

  • Kate McCarthy, Forrester Senior Analyst
  • Laurie Hurwitz, Executive Director of Revenue Cycle at Gundersen Health System
  • Michael Allen, Chief Financial Officer at OSF Healthcare
  • Nio Queiro, Vice President of Revenue Cycle at Hennepin Medical Center
  • Rubin Pillay, MD, Chief Innovation Officer at University of Alabama Health System
  • Sandra Wolfskill, FHFMA, Director of Healthcare Finance Policy, HFMA
  • Tim Reiner, Vice President of Revenue Management at Adventist Health System

A limited number of passes are available to this unique healthcare event. To learn more and to register for yours today, please visit Registration fee of $149 includes one night’s hotel lodging at the Hotel Chicago.

Attendees will earn 6.5 CPE credits for this event.

For information regarding complimentary HFMA VIP passes, please contact

About HFMA
With more than 38,000 members, the Healthcare Financial Management Association (HFMA) is the nation's premier membership organization for healthcare finance leaders. HFMA builds and supports coalitions with other healthcare associations and industry groups to achieve consensus on solutions for the challenges the U.S. healthcare system faces today. Working with a broad cross-section of stakeholders, HFMA identifies gaps throughout the healthcare delivery system and bridges them through the establishment and sharing of knowledge and best practices. We help healthcare stakeholders achieve optimal results by creating and providing education, analysis, and practical tools and solutions. Our mission is to lead the financial management of health care.

About Simplee
Simplee® is changing how people pay for healthcare. The Simplee Platform for Patient Financial Care is a Software-as-a-Service (SaaS) solution creating a modern billing and payments experience that allows healthcare providers to engage patients on their financial responsibility in a highly personalized way, matching needs to payment options beginning at preservice. The platform creates a best-in-class experience by combining award-winning design, agile innovation, machine learning on the first massive network of patients and providers for financial care. Simplee delivers proven growth in patient satisfaction and system financial performance with near immediate payback. Headquartered in Palo Alto, California, Simplee is founded and led by eCommerce veterans, and its investors include American Express Ventures, The Heritage Group, Social Capital, and 83 North. For more information on Simplee, visit or follow @SimpleePay.

Press Contact:  
Michael Azzano 
Cosmo PR
(415) 596-1978