Product Offerings Address the Problem of Media Fragmentation and Lack of Consumer Insights
SAN FRANCISCO, CA--(Marketwired - Nov 29, 2017) - Verto Analytics (http://vertoanalytics.com), the consumer-centric measurement company, today announced continued market momentum with a 48 percent increase in month-to-month revenue since the beginning of Q1/2017.
The company's growth has been largely fueled by a high demand for research and measurement solutions that help brands and publishers overcome the challenge of media fragmentation. Verto also tripled its U.S.-based customers in 2017 with the addition of several Fortune 500 brands and publishers, establishing itself as a next-generation alternative for providing single-source, cross-platform audience measurement.
"Our vision is to be the industry's go-to source for consumer behavioral insights," said Hannu Verkasalo, CEO of Verto Analytics. "We put the consumer in the center of our measurement methodology, and doing so gives companies the ability to see how behavior and mindsets are evolving in a very transparent way. With a holistic understanding of a single consumer's cross-platform journey, how audiences engage with media on a daily basis, and the effectiveness of media and advertising, our customers are delivering more seamless experiences that drive engagement, loyalty, and results for their businesses."
Specifically, Verto launched three products in 2017 to give brands and publishers a better way to segment, measure, and target:
For additional information about Verto products, including our new Smart Poll for enterprise offering, visit http://www.vertoanalytics.com/products-services/
Verto also added three key people to its leadership team in 2017 to support its growth plans:
In addition, Verto received industry-wide recognition for its measurement technology and market research, including published research from some of its customers:
About Verto Analytics
Verto Analytics is a media measurement platform that offers a holistic view of the consumer -- their behavior along with demographics, lifestyles, attitudes, and interests. Verto owns and operates a single-source, passively metered panel that gives us the power to measure behavioral changes over time across all media -- second by second. Through a platform that democratizes behavioral research, brands, publishers, and researchers can benchmark against competitors and the market, fill in the gaps in the consumer journey, and identify ways to increase engagement and loyalty.
All trademarks contained herein are the property of their respective owners.