KNOXVILLE, Tenn., Jan. 04, 2018 (GLOBE NEWSWIRE) -- Scripps Networks Interactive, the leader in lifestyle media, surveyed more than 600 U.S. homeowners of all ages, finding that consumers often are introduced to smart home technology by receiving it as a gift. They most enjoy a seamless integration of technology that can easily fade into the background, yet enhances home life by aiding family tasks and adding an element of fun.
The study found “peace of mind” as the main reason homeowners invest in home tech, while moving or renovating often spurs a decision to add home tech. The study was conducted through the company’s Under One Roof consumer panel and uncovered the following new information:
Practical luxuries make the best gifts.
Consumers are interested in adding some “EQ” (emotional intelligence) to their home’s IQ.
Life events hold key opportunities for consumers to integrate new home technology.
Consumers increasingly want “camouflaged” tech, so seamless it’s forgotten.
There’s a slow simmer on investing in technology for the kitchen.
Under One Roof is an internet-based community hosted by Scripps Networks Interactive that includes approximately 20,000 U.S. residents ages 18-64. The community is comprised of a national sample of consumers who are “lifestyle enthusiasts,” recruited based on their interest in the home, food and travel categories. The community is not intended to be representative of the U.S. general population.
About Scripps Networks Interactive
Scripps Networks Interactive, Inc. (Nasdaq:SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio includes leading TV and entertainment brands HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country. Its digital division Scripps Lifestyle Studios creates compelling content for online, social and mobile platforms. International operations include TVN, Poland’s premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living Network. The company’s global networks and websites reach millions of consumers across North and South America, Asia-Pacific, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.
Contact: Scripps Networks Interactive
Kristin Alm, kalm@scrippsnetworks.com, (865) 560-4316