Strategic Integration Empowers B2B Sales and Marketing Teams to Engage with Prospects Across the Customer Journey to Achieve Greater Pipeline Growth and Close More Deals

NEW YORK, Jan. 05, 2018 (GLOBE NEWSWIRE) -- Madison Logic, the leading global account based marketing (ABM) platform announced today they have joined the Marketo Accelerate Partner ecosystem. As a Marketo Accelerate partner, Madison Logic will be able to integrate their comprehensive, global account based marketing platform, ActivateABM, into the Marketo Engagement Platform, enabling customers to benefit from the unification of targeted advertising and lead generation that results in increased sales and marketing ROI.

"Marketo is a leading provider of engagement marketing software and solutions. Thousands of B2B marketers rely on Marketo every day, and among these are hundreds of our clients," said Madison Logic CEO, Tom O'Regan. "Through this integration, marketers will have unprecedented visibility into how their target accounts are engaging with marketing, providing the increased ability for sales to identify and convert prospective accounts. Joint customers have already seen higher conversion rates and closed more deals."

This represents the next stage of Madison Logic’s integration in the martech stack, building on their recent announcement of new CRM integrations, solving the need for full-funnel attribution and visibility into how marketing programs are performing.

How the Partnership Benefits Joint Clients
Both the integration and the Accelerate partnership represent a benefit to B2B marketers. The result is the industry’s first comprehensive ABM solution that unifies marketing automation with the ability to deploy targeted display advertising and lead generation. Now, Marketo and Madison Logic customers can activate a more strategic approach to content nurturing across the complete “customer journey.”

"The integration between Madison Logic and the Marketo Engagement Platform is great news for my team," said Erin Peterson, VP, Customer Experience at Mintigo. "Madison Logic is core to our ABM initiatives, and Marketo has long powered our marketing automation. Seamlessly integrating these technologies allows us to unify two important components of our martech stack.”

“For years, Madison Logic’s ABM platform has enabled marketing and sales teams to engage and convert top prospects into customers successfully,” said Shai Alfandary, Vice President, global head of ISVs and LaunchPoint® ecosystem, Marketo. “Now Marketo customers have the opportunity to take full advantage of this innovative solution to help them achieve their marketing and revenue goals.”

About Madison Logic
Madison Logic
helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. For more information, please visit www.madisonlogic.com and follow @madisonlogic on Twitter.

Contact:
Kendall Allen 
kallen@witstrategy.com