NEW YORK, Jan. 11, 2018 (GLOBE NEWSWIRE) -- Madison Logic, the leading global account based marketing (ABM) platform, today announced that it has been included as a Sample Vendor in the report, “Tech Go-to-Market: The Gartner Account-Based Marketing Vendor Guide for TSPs, 2017.”1 According to this Gartner report, “account-based marketing offers a structured methodology for finding, engaging and selling to multiple individuals in selected accounts.”
Sample Vendors were listed under the following categories: CRM Lead Management and Orchestration Platforms, Predictive B2B Marketing Analytics Providers, Data Providers, Programmatic Advertising Platforms, Personalization Providers, Content Creation and Sequencing Providers, Content Syndication Providers, Sales Acceleration Providers, Direct Mail Providers, and Attribution and Measurement Providers. Madison Logic was placed in three categories: Intent Data, Programmatic Advertising Platforms, and Content Syndication Providers.
Madison Logic believes this placement reflects not only the company’s comprehensive profile and market position, but its agility and ability to implement ABM programs globally. The company recently announced full CRM integration, which from its perspective, seals its position as the B2B industry’s first and only comprehensive, global account-based marketing platform.
“We believe the Gartner placement underscores our early-mover industry status and truly depicts the full scope of our comprehensive platform,” said Madison Logic CEO Tom O’Regan. “ABM adoption by B2B marketers is accelerating, indicating a rising maturity of B2B marketing, as Sales & Marketing organizations move from a ‘campaign’ mentality to an ‘always-on’ orientation. This evolution clearly shows a commitment to account-based approaches that include content journey optimization across the funnel, for which a comprehensive solution and platform like our ActivateABM is crucial.”
According to the Gartner report, “Given the fragmentation in the ABM space, it is vital to orchestrate channels, relevant data and marketing activities across different tools. The nature of coordinating multichannel marketing engagement, often in conjunction with third-party data and applications, gives marketing automation platforms a privileged position when it comes to orchestration.”
1 Gartner, “Tech Go-to-Market: The Gartner Account-Based Marketing Vendor Guide for TSPs, 2017” Todd Berkowitz, 16 November 2017.
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About Madison Logic
Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. For more information, please visit www.madisonlogic.com and follow @madisonlogic on Twitter.
For Madison Logic