NEW YORK, Jan. 22, 2018 (GLOBE NEWSWIRE) -- The global baby diaper market is expected to witness a CAGR of 5.6% and is projected to reach USD 71.4 billion by 2023. The growth in baby diaper market is attributed to the rising awareness towards baby care products coupled with increasing infant population in developing countries. Moreover, the increasing advertisements and promotions by different diaper brands and also the improvement in raw material and technological developments are fuelling the market growth. The report segments baby diaper market by Product (Cloth Diapers, Disposable Diapers, Training Diapers, Swim Diapers, Biodegradable Diapers), Type (Low Absorption, High Absorption), Weight Class (< 6 lbs, 6-10lbs, 8–14 lbs, 13–28 lbs, 22 – 36 lbs, 34 + lbs), and Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa (MEA)). The report studies the global baby diaper market over the forecast period (2017-2023).

Browse full research report with TOC on “Global Baby Diaper Market Outlook, Trend, and Opportunity Analysis, Competitive Insights, Actionable Segmentation & Forecast 2023” at:

Baby diapers are used by infants and children in the form of pants or tape. They allow babies to urinate or defecate without soiling the clothes or external environment. Owing to their high absorption capacity, easy replacement, disease prevention and highly disposable features they are more beneficial over traditional cloth.

Key Findings of the Global Baby Diaper Market Report:

  • The global baby diaper market is expected to reach USD 71.4 billion by 2023

  • Based on the product, the disposable diaper segment held the major share of the global market in 2016, and is expected to retain its dominance during the forecast period

  • On the basis of type, the high absorption segment is projected to hold the major share of the global baby diaper market in the forecast period

  • Europe holds the largest share of the global baby diaper market in 2016

  • The Middle East & Africa region is expected to witness highest CAGR during  2017-2023

  • Key players dealing in the baby diaper market are Procter & Gamble, Kimberly-Clark Corporation, Unicharm, KAO Corporation, Svenska Cellulosa Aktiebolaget, Hengan International Group, Bumkins, The Honest Company among others

Increasing Usage of E-Commerce in Baby Diaper Market

The huge impact that e-commerce has made in the global baby diaper market is evident from the rising number of consumers purchasing baby diapers online. Convenience and price comparison benefits are some of the factors driving the trend. The rise in disposable income and improving infrastructure in developing countries has brought more buyers online. E-commerce has also provided new market players the opportunity to start off their business online. The Honest Company and Parasol started their businesses off on the internet. E-commerce has provided these firms a cheaper and more efficient distribution channel. Internet outlets have made parents switch to online delivery and subscription services as opposed to physical stores.

Baby Diaper Market - Regional insight

Europe holds the largest share of the global baby diaper market in 2016 in terms of revenue, mainly due to higher prices in the region. Asia-Pacific is projected to achieve high growth rate during the forecast period and gain the largest share of the the global baby diaper market by 2023. Factors driving growth in the region are increasing disposable income and rising awareness towards baby care products. Middle East & Africa is expected to show highest CAGR during 2017-2023, owing to rapid urbanization and high birth rate in the region.

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