MONTREAL, QC and NEW BRUNSWICK, NJ--(Marketwired - January 23, 2018) - Engagement Labs (
"TotalSocial has become a key part of the tracking and diagnostics for the senior leadership team for this Customer, and we also serve the data and analytics needs of the local markets to improve their marketing strategies and track performance on this critical indicator of consumer engagement. The ongoing success of TotalSocial, including a strong perceived return-on-investment, was the driving force behind the renewal of the contract for a third successive year," said Ed Keller, CEO of Engagement Labs. "We look forward to delivering increased value over the coming year."
The Customer utilizes TotalSocial to support its marketing and social selling strategy. Specifically, TotalSocial is being used to measure the volume of conversations about the brand, sentiment of those conversations, as well as the amount content that is shared about the brand and whether or not influencers are talking about it. The Customer can also determine what type of content is most talked about in both online (via social media) and offline (face-to-face) conversations.
TotalSocial is a patent pending data and analytics platform, uniquely providing brands and companies with a comprehensive view of the social ecosystem and its impact on their business. Engagement Labs continues to grow its roster of Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, beauty and software. TotalSocial is the only platform that combines online data about brand conversations that take place via social media, with offline data via word of mouth conversations. The platform has a proprietary 10-year database of offline conversation built by Engagement Labs, the only such source of offline data about brands, and is a major source of competitive advantage. These data feed the company's predictive analytics engine, which uses proprietary algorithms and machine learning to forecast future sales and provide marketers with better insights, improved marketing ROI and increased sales. To learn more, visit www.engagementlabs.com / www.totalsocial.com.
About Engagement Labs
Engagement Labs (
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