BRIDGEWATER, N.J., Jan. 29, 2018 (GLOBE NEWSWIRE) -- Brother International Corporation is excited to announce that the 2018 Women's Choice Award® seal by WomenCertified Inc. has been awarded to Brother for its sewing and embroidery machines. In a national survey conducted by the Women's Choice Awards of more than 1,000 female respondents, 9 out of 10 women who have experience with Brother sewing and embroidery machines stated they would "highly recommend" Brother sewing and embroidery machines. Few brands received such a high rating in 2018 making Brother a standout in this year's awards and the only home sewing and embroidery brand to receive the rating.
"At Brother, we hold ourselves to a high standard when it comes to providing our customers with worthwhile, positive experiences. We strive to go above and beyond in every capacity and are constantly innovating and perfecting products for sewers and embroiderers of every level. We are thrilled to be recognized by the Women's Choice Award for our home sewing and embroidery machines," said Albert Santamaria, Sr. Director of Marketing for Brother's Home Appliance Division.
Brother's recognition by female consumers is significant as women increasingly look to their peers when buying a product or service. Studies show that over 90% of female consumers value the opinion of others when making purchasing decisions.1 And according to MediaPost, when it comes to online views or recommendations, women consumers cited firsthand experience from verified purchasers as the top signals that they can trust a recommendation.2
"More than ever before, women have tremendous power to elevate the brands that have earned their confidence and trust," said Delia Passi, founder and CEO of the Women's Choice Award. Passi noted the significance in appealing to women as consumers now that they control 51% of wealth, according to the BMO Wealth Institute.
"Brother understands how to develop a positive customer journey for women and what is most important to their lives," said Passi. "We congratulate Brother for their focus on delivering a superior experience to their female consumers."
With a reputation as a leader in the sewing, embroidering, quilting and crafting industry, Brother continues to create premier machines with state-of-the-art features that cater to all levels of enthusiasts. With technologically advanced feature rich products available through the Brother Authorized Dealer network and select retailers, Brother remains the high standard for today's entrepreneurs and hobbyists.
For more information on Brother products please visit http://www.brother-usa.com/homesewing/.
ABOUT BROTHER
Brother International Corporation has earned its reputation as a leading supplier of innovative products for the home sewing enthusiast. Through a growing network of sewing machine dealers and retail outlets nationwide, Brother offers a full line of home sewing machines, from basic to top-of-the-line sewing and embroidery machines. The company is recognized for its high-quality, state-of-the-art machines and accessories, offering ease of use and flexibility at affordable prices. Brother is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales approaching $5 billion, this global manufacturer was started almost 100 years ago by sewing fanatics. Brother offers a diversified product line that includes fax machines, Multi-Function Center machines, P-touch Labeling Systems and both color and mono laser printers for home, office, and industry. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas, from Canada to South America. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, and Brother has facilities in California, Illinois, and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina Peru, and Mexico. For more information, visit www.brother.com.
ABOUT THE WOMEN’S CHOICE AWARD®
The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Visit the official website at www.WomensChoiceAward.com to learn more.
MEDIA CONTACTS:
Florencia Latino | WomenCertified Inc.
Marketing Manager
T: (954) 922-0846
flatino@womenschoiceaward.com
Anne Tenney
PR for Brother
T: (757) 817-7031
anne@praytellagency.com
1 “2015 Influence Central E-Commerce Research Study Findings,” Influence Central, 2015, http://influence-central.com/2015-influence-central-e-commerce-research-study-findings/
2 Jack Loechner. “Social Media Connections Yield Women’s Shopping Trust and Convenience,” MediaPost.com, December 13, 2016, https://www.mediapost.com/publications/article/290799/social-media-connections-yield-womens-shopping-tr.html