Innovative Client Connections: 2018 Quarter One Expansion

Innovative Client Connections is a premier marketing firm headquartered in Grand Rapids, Michigan.

Kentwood, MI, Jan. 31, 2018 (GLOBE NEWSWIRE) -- Innovative Client Connections, a Grand Rapids, MI based marketing and advertising firm, works with Fortune 100 clients in the home entertainment and consumer electronics industries. Calvin Fant, CEO, founded Innovative Client Connections in 2014.  Fant credits ICC’s continued growth to the Award Winning Management Training Program (MTP), which is designed to cross-train leaders and managers.  “It is a key development program for any aspiring entrepreneur. Our goal is to continue to develop leaders through the MTP who are prepared to manage their own marketing campaigns in new cities; meeting the needs of our clients, and the brands that ICC represents,” states Fant.

For over 4 years, ICC has been recognized as one of the fastest growing marketing firms within the promotional industry in the greater Grand Rapids area.  Due to an increase in clients’ demands, as well as the company’s performance throughout the Midwest, ICC is expanding into four new cities at the local and regional level during Quarter One 2018.

“You don’t build a business…you build people, and the people build the business”

Jacob Cooper, who has spent the last few months at the ICC corporate office teaching and training team members, will open his office in Muskegon MI.   “Coaching and developing future mangers is something that drives me as a Branch Manager,” says Cooper.  “I am excited to open my office and continue to provide mentorship to my team as we bring our award winning marketing strategies to the West Michigan area.”

DeAngelo McKinleyMalone’s new office in Flint MI is already thriving. “With major colleges and universities nearby, Flint is an ideal area to retain the talented individuals trained here but otherwise relocate to other parts of the country to seek work.  We have the ability to seek business-minded interns and graduates and develop them into managers and entrepreneurs.” states McKinleyMalone. 

Joseph Huff is completing the MTP at the Grand Rapids corporate office, learning the administrative side to running his own business. He will join Ryan VandenAkker with the expansion into the Indianapolis, IN market.  “The MTP has given me the all the necessary skills I need to be a successful business owner. I am looking forward to implementing all of the skills I’ve learned in the MTP under VandenAkkers leadership.”

Marjorie Bothwell is ICC’s most recent promotion, opening her office in Lansing MI. “I am training my team members following the MTP structure that Calvin Fant teaches. My experience as a coach and mentor will ensure the success of both the MTP and future managers that represent our clients in new territories.”

About Innovative Client Connections:
Owned and operated by Calvin Fant, Innovative Client Connections is a marketing firm specializing in customer acquisition and retention programs that bring their clients new customers, increased revenue, and brand awareness.
For more information, call (616) 433-5585, or go to


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