MONTREAL, QC and NEW BRUNSWICK, NJ--(Marketwired - February 01, 2018) - Engagement Labs (
The Customer will utilize TotalSocial to help guide its marketing strategies and tactics for North America. Engagement Labs' TotalSocial scorecard and diagnostics will be deployed to give guidance and measurement on all aspects of social engagement, both online and offline, while predictive analytics will be deployed to help quantify the impact of TotalSocial metrics on the Customer's revenue growth and other key performance indicators.
"This Customer understands well the value of consumer conversation to help drive enhanced marketing ROI and effectiveness, and has embraced TotalSocial for the value it can bring in providing a comprehensive and unique perspective on the consumer conversations that drive its brand performance," said Ed Keller, CEO of Engagement Labs. "We are particularly pleased that the agreement follows a successful proof of concept, as the Customer experienced firsthand the platform's ability to help achieve its goals, including improved marketing ROI and growth in top line revenue."
TotalSocial is a patent pending data and analytics platform, uniquely providing brands and companies with a comprehensive view of the social ecosystem and its impact on their business. Engagement Labs continues to grow its roster of Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, beauty and software. TotalSocial is the only platform that combines online data about brand conversations that take place via social media, with offline data via word of mouth conversations. The platform has a proprietary 10-year database of offline conversation built by Engagement Labs, the only such source of offline data about brands, and is a major source of competitive advantage. These data feed the company's predictive analytics engine, which uses proprietary algorithms and machine learning to forecast future sales and provide marketers with better insights, improved marketing ROI and increased sales. To learn more, visit www.engagementlabs.com / www.totalsocial.com.
About Engagement Labs
Engagement Labs (
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.