VANCOUVER, British Columbia, Feb. 06, 2018 (GLOBE NEWSWIRE) -- HIT Technologies Inc. (TSX VENTURE:HIT) ("HIT" or the "Company"), designer, manufacturer, and distributor of lifestyle brand HITCASE® is proud to launch the completely redesigned collection of Hitcase TrueLUX® Optics, including the TrueLUX SuperWide, Wide, and Macro.
With the estimated 2018 global market size for smartphone accessories expected in excess of 72 Billion USD, and forecasted to grow to 122 Billion within the next 5 years, Hitcase further differentiates its growing lineup with features that consumers demand in the fast growing smartphone photography segment. More than 98% of consumer cameras sold in 2017 were built into smartphones.
“Over the last 12 months we have been building an ecosystem of products that cover a large audience we didn't have access to before. It's taken some time to pivot our company to this new product platform but we are ready to go and deliver on the Hitcase promise, of innovative and ultimately fun products to use every day. Our new line of Optics is the definition of that promise and I can't wait for customers to see what we have made for them,” said Brooks Bergreen Founder and CEO of HIT Technologies.
With best in class performance in compact lenses and edge to edge clarity, mobile photography and video capture is made simple and fun with the lightweight TrueLUX lens system. Key features like Compact design, Waterproofing (10m) and drop resistance (2m) take the inconvenience out of carrying extra gear. Interchangeable across all of the Hitcase 2018 product line, including the best in class and thinnest full protective case in the world, the Hitcase Shield LINK; the newly launched minimalist creative case the Hitcase Crio; as well as the venerated Hitcase PRO adventure capture case. The redesigned optics are the perfect travel and photography accessory for iPhone lovers.
New Design Elements Include:
- Refined optical design produces the sharpest image in its class
- No vignetting, edge to edge clarity
- Very low chromatic aberration
- Completely waterproof up to 10m, dust-proof, snow-proof with or without a Hitcase
- Drop resistant up to 2m
- Compatible with all 2018 Hitcase products
- Anodized aluminum construction
- Anti-reflective and anti-scratch coatings on all lens elements
- One year limited product warranty.
About HITCASE
Located in beautiful Vancouver B.C. Canada, HITCASE was inspired by adventure seekers, lovers of photography and the great outdoors. The idea was simple: design and manufacture innovative industry leading device protection, lenses and versatile mounts; gear that protects against the elements while turning devices into a better, more versatile camera. HITCASE gives customers the confidence to bring their iPhone everywhere they go, easily capturing and sharing their adventures along the way.
Visit HITCASE.com, connect with us on Instagram and Facebook.
CONTACT INFORMATION
HIT Technologies Inc.
Brooks Bergreen
CEO
+1 (604) 259-1104
invest@hitcase.com