Wela Partners with In-Fi to Bring AI-Powered Bot to Insurance Agency Platform Website

Fintech company takes first step to integrate financial decisions across service providers

Atlanta, Georgia, UNITED STATES

ATLANTA, Feb. 06, 2018 (GLOBE NEWSWIRE) -- Wela, a fintech company that blends artificial intelligence (AI) with human advisors, today announces a partnership with In-Fi, an insurance agency management company specifically for financial institutions. Wela’s AI-powered chatbot, personified as Benjamin, is now fully integrated into In-Fi’s website, with the function of creating a more cohesive and engaging experience for their customers. Integration into In-Fi’s website is a pivotal step for Wela, which aims to place Benjamin at the center of financial decisions for families by integrating across a variety of financial service providers.

The website integration is the first phase of the In-Fi partnership, with the next phase focused on providing an individual experience for users as they move through the insurance buying process with In-Fi. Currently, Benjamin uses AI to assess the insurance needs of website visitors, then assists In-Fi in reviewing insurance applications, cross-selling and providing communication management. Benjamin supports the mortgage origination process by providing insurance coverage options that satisfy lender requirements to In-Fi’s client and partner mortgage applicants.

“Establishing partnerships with visionary companies like In-Fi is how we’ll achieve our overall goal of Benjamin providing guidance throughout the entire financial journey,” said Matt Reiner, CEO and co-founder of Wela. “Creating a digital financial assistant for our personal finance app alleviated a lot of the repetitive process that approaching a human financial advisor entails. Benjamin was able to shift the time financial advisors spent on those tasks to providing clients with a better quality, more robust experience. We know he will be able to do the same for In-Fi and its clients.”

Through the Wela app, Benjamin tracks users’ daily, weekly and monthly spending habits through AI and serves the purpose of moving each user closer to achieving their short- and long-term financial goals. By selecting from a wide variety of frequently asked questions, Wela users gain valuable insight into their personal financial situation, with information aggregated from more than 13,000 financial institutions to offer customized answers to these questions.

“The integration of Benjamin on our website will result in an overall better client experience,” said Jon Chasteen, partner for In-Fi. “By automating an otherwise mundane application process for insurance customers, our agents will be able to spend more meaningful, consultative time with clients and prospects.”

Users can now access the Benjamin chatbot on the In-Fi website by visiting http://in-fi.com/. Wela users can access the Benjamin chatbot on Wela’s mobile app or by visiting https://getwela.com/.

About In-Fi
In-Fi is the insurance agency management company for the financial industry. We create, build, manage, and grow an insurance agency platform around the strengths of our partner financial institutions. Our proprietary platform utilizes automation to facilitate consultation with customers of our partners. This enables our partners to stay competitive, strengthen customer relationships and develop a recurring, non-interest income stream. Founded in 2016, In-Fi now serves financial institutions with operations that span the US.

About Wela
Wela is changing the way financial advice is delivered by pairing real advisors with Artificial Intelligence (AI). The free mobile app offers users personalized insights on how to improve their financial roadmap, as well as sets realistic goals and tracks user progress through its digital advising algorithm, Benjamin. Owned and operated by a team of financial advisors based in Atlanta, GA, Wela offers access to smart tools and personal investing and financial advice anywhere, anytime. For more information, please visit https://getwela.com/.

Media Contact
Amber Richards
Uproar PR for Wela
321-236-0102 x237