TORONTO, ON--(Marketwired - February 06, 2018) - Over the next decade, digital transformation (DX) will touch each layer of every organization. It will create trillions of dollars' worth of value. Sure. But what if it's hundreds of millions? Or just millions. And maybe the outcome is years away from being realized. Maybe it depends on the industry you work in. And possibly where you're located. And maybe it's less financial and more operational.

There is no shortage of predictions and forecasts on the impact of digital transformation, but the only ones that matter are the ones that will impact you and your business.

Today the DX Institute has launched a new insights and advisory service geared toward helping companies directly understand what matters to them and what key DX developments are poised to change their future. The service provides executives with custom research and insights on how they should think about competition, hiring, training and major industry technology developments.

"Whether it's large enterprise, or a growing small business, every company faces the impact of digital transformation," says David Potter, Managing Partner of the DX Institute. "Executives are recognizing the need to understand how technology and innovation are changing the nature of work, competition and the attraction, retention and engagement of talent. This new service is meant to cut through the noise and hype to help leaders focus and respond to developments that will directly impact their business."

The DX Institute is teaming up with digital transformation publication, DX Journal, to deliver the service via a team of researchers, business strategists, analysts and journalists.

The partnership combines research and market analysis with journalistic interviews of executives to help companies understand DX's impact on their business and their readiness for change. The service will identify which new technologies and innovations will upend their industry, open up opportunity, and provide context around how competition will change as a result.

"There's no escaping that every area of a business is going to have to manage the change that digital transformation brings," said Potter. "Digital transformation should not be left for the IT department alone to figure out."

Dubbed "Here's the thing about…", this DX Institute service will provide companies with an easy-to-understand presentation and report breaking down trends for multiple departments and for every skill set with documented takeaways and action items.
The company will address DX across multiple industries and for teams in finance, HR, marketing, sales and IT.

For more information visit the DX Institute.

About DX Institute: The DX Institute is Canada's voice for digital transformation. Through education, research and thought leadership the DX Institute helps Canadian organizations successfully navigate the complexities of digital transformation and thrive in a rapidly changing global economy. For more information visit

About DX Journal: A product of Digital Journal Inc., the DX Journal is Canadian-built publication dedicated to covering innovation and digital transformation for the world. Leveraging a network of subject matter experts across multiple industries, the DX Journal is the first international publication to launch with a dedicated focus on digital transformation. For more information visit

Contact Information:

David Potter
Managing Partner
DX Institute