PORTLAND, Ore., Feb. 07, 2018 (GLOBE NEWSWIRE) -- Aunt Fannie’s, creating healthy homes, restoring the biome we live in, recharging our immunity and strengthening our families with natural, healthy household cleaning products and pest solutions, today announced the appointment of Meghan Hastie as Chief Marketing Officer. Hastie will oversee the company's global marketing and drive customer and retail adoption and brand awareness as the company continues its expansion across the United States, Canada and international markets.
Prior to joining Aunt Fannie’s, Hastie served as Director of Marketing at artisan ice cream maker Salt & Straw Ice Cream, responsible for brand strategy, development and management and marketing communications. Under her stewardship, the company grew three-times its revenue plus opened an additional ten retail locations in three new markets. Prior to Salt & Straw, Hastie held leadership roles at Liquid Agency and Gerber Gear in Portland, Oregon.
“Meghan joins Aunt Fannie’s at an exciting time as we sharpen our focus to release new products, onboard new retailers and elevate our brand globally,” said Mat Franken, CEO, Aunt Fannie’s. “Meghan’s track record at Salt & Straw, where her marketing strategies accelerated consumer and retail brand awareness resulting in significant revenue growth, will be instrumental in executing the company’s profitable growth strategy.”
Meghan will lead the global marketing team to drive customer experience, accelerate the adoption of Aunt Fannie’s microbiome cleaning and pest control solutions and advocate to earn share in the $20 billion U.S. household cleaning products market, $1 billion green cleaning products segment, and the $2.5 billion home and pesticide market.
“I am delighted to join Aunt Fannie’s to lead the mission for healthier homes and families in the next phase of growth for the company,” said Meghan Hastie. “I look forward to working with Mat and his remarkable team as we continue our emphasis on market and product expansion while driving profitable growth for the business.”
Meghan holds a Bachelor of Science in Marketing and Merchandising from Oregon State University and a Masters of Business Administration from University of Oregon. A photo accompanying this announcement is available here.
Founded in 2013, Aunt Fannie's is a clear industry leader in natural and healthy cleaning and pest control products. The company’s product line of healthful, microbiomic cleaning solutions has secured more "A" ratings than any competing brand in a scientific evaluation across three cleaning product categories by the Environmental Working Group (EWG).
Aunt Fannie's cleaning and pest control solutions are available online and in more than 1,600 retailers including Target, Whole Foods, Bed Bath & Beyond, Safeway, Albertson’s, H-E-B Grocery Stores and Hy-Vee. The full product assortment is also available for online purchase at www.auntfannies.com.
About Aunt Fannie’s
Aunt Fannie’s is the pioneer in microbiomic, highly-evolved, safe, non-toxic and effective cleaning and pest solutions for households, food service establishments and food manufacturers. Where other conventional and “natural” cleaning products over-clean and destroy healthy microbes our bodies and environments need, Aunt Fannie’s family of products gets rid of the bad and nurtures the good, promoting a healthy balance with our bodies and indoor environments. Born out of a years-long journey to understand and resolve his family’s mysterious and life-threatening medical conditions, Mat Franken founded Aunt Fannie’s in 2013 with a mission to educate and enlighten us to what our ancestors understood. That a chemical-filled, hyper-sanitized home destroys the beneficial, human-friendly microorganisms our homes and families need for health and balance. Mat and his team have developed a family of microbiomic cleaning and pest solutions that all received the highest rating by the Environmental Working Group (EWG), out-ranking competing brands, based on the safety of the ingredients used and comprehensive ingredient disclosure. Aunt Fannie’s can be found in more than 1,600 retailers nationwide, including Target, Whole Foods, Bed Bath & Beyond, Safeway, Albertson’s, H-E-B Grocery Stores and Hy-Vee. To find a retailer near you or to shop online, please visit www.auntfannies.com – and join our family by following us on Twitter, Instagram, & Facebook.
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ph: (646) 454-9378