HOLLYWOOD, Calif., Feb. 22, 2018 (GLOBE NEWSWIRE) -- The shrine to history’s epic fails and corporate flops is here to stay in LA! The Museum of Failure announced today plans of its limited engagement in Hollywood, opening this March. Due to its lack of failure and wildly popular Downtown Los Angeles exhibition that debuted in December 2017, the museum is continuing to share tales of let-downs and megaflops in its new Hollywood & Highland location in the heart of Hollywood. The Museum of Failure is a celebration of history’s failed products & services and the lessons learned from them. The Museum of Failure will welcome visitors to enjoy an experiential journey of failures-past beginning March 8.

Not your conventional Instagram pop-up, although there are plenty of snap-worthy moments for everyone ages nine to 90, the Museum of Failure encourages its visitors to come away from the experience having the courage to take on their ambitions, unafraid to fail. Patrons can look forward to classic catastrophes like the marketing disappointment that was Coca-Cola BlāK, or the over-hyped 1957 Ford Edsel, along with artifacts spanning from the 17th century right up to the present day, including the frozen beef lasagna by toothpaste maker Colgate. Other featured failures new to the Hollywood site are the Juicero, Facebook Gifts, RCA SelectaVision, Pets.com, and Google Wave. The Museum culminates with a Failure Confessional where visitors can add their own personal stories of failures to the collection.

“I couldn’t imagine a better home for the museum than Hollywood,” says Museum of Failure creator, psychologist, and innovation researcher, Dr. Samuel West. “In Hollywood, there is a fine line between failure and success. The epicenter of entertainment and stardom does not come without its hardships and setbacks — here, failure has produced some of our beloved celebrities. We are thrilled to be part of the Hollywood culture… who knows? If we don’t fail here, maybe we’ll get our own star!”

The Museum of Failure is produced by Special Entertainment Events (SEE). SEE is responsible for acclaimed touring exhibits like Titanic, Star Trek and Michelangelo’s Sistine Chapel The Exhibition. “We are thrilled to bring Dr. West’s vision to the US along with many cautionary tales the Museum of Failure has to offer,” says SEE CEO Martin Biallas. “Though quirky in nature, the museum invites global markets to explore the world of failures in an intriguing way. Like everyone else, the big guys make mistakes too!”

The Museum of Failure will be on exhibit in Hollywood starting March 8, 2018. Tickets go on sale February 23. For more information on the Museum of Failure and to purchase tickets, visit: www.failuremuseum.com

About Dr. Samuel West 
Dr. Samuel West is a licensed clinical psychologist and PhD in organizational psychology with a focus on innovation. Along with his research at Lund University, West has worked as a consultant helping organizations improve their climate for innovation, through which he became the director/curator of the Museum of Failure.  These days West is focused on his work with the museum, touring exhibit, and related talks, as well as consulting for companies interested in kick starting their own innovation by learning about failures.   Before getting into innovation, West worked as a clinical psychologist. West is currently living in Sweden.

About SEE
The SEE™ Family of Companies represents the finest in themed entertainment. Working with major Hollywood studios, record companies, sports franchises and legendary individuals, SEE has become the one source for truly great, immersive entertainment. SEE is led by President Martin Biallas, a Hollywood veteran of 30 years. For more info, please visit: www.seeglobalentertainment.com and www.martinbiallas.com.

About Hollywood & Highland
Hollywood & Highland is Los Angeles’ modern shopping, dining and entertainment destination for both locals and tourists located on the iconic Hollywood Boulevard. Hollywood & Highland features contemporary fashion and beauty brands, boutique cafes and eateries, and entertainment attractions with direct access to all that Los Angeles has to offer. Follow Hollywood & Highland on Twitter at @HandHCenter; on Instagram at @hollywoodandhighland; or on Facebook at www.facebook.com/HollywoodandHighland.  

Darren Gold & Kaley Elliott
The Rose Group

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