ONTARIO, Calif., March 20, 2018 (GLOBE NEWSWIRE) -- As a leading juvenile product manufacturer, Baby Trend is excited to announce the launch of the brand’s disruptive and forward-thinking mobile app, which links directly to products from the company’s Connected Gear line. The first item to launch under Connected Gear is the Secure Snap Fit® 35 Infant Car Seat, which has a chest clip that monitors a child in the car seat, detects that the seat harness is properly secured and alarms parents or caregivers if the child is left unattended in the seat.

As the first ever app from a baby gear manufacturer, the Baby Trend app provides parents with product content at their fingertips, and more importantly, includes a QR code scanner that allows parents to quickly and easily register Baby Trend products. This helps aid in product recall effectiveness by sending push notifications, texts and emails to consumers.

“Baby Trend’s revolutionary app and Connected Gear line give parents peace of mind as they do everything in their power to keep their children safe,” said Brad Mattarocci, Vice President of Baby Trend. “As a company that’s been around for 30 years, we understand that technology cannot replace sound parenting practices and shouldn’t be relied on at all times. However, our app and Connected Gear products can be resources for many caregivers who want to take additional safety precautions.”

Currently linked with the brand’s newest infant car seat, the Secure Snap Fit 35, the Baby Trend app uses proprietary sensor technology to detect a child in the seat, ensure the harness is properly tightened, warn against dressing the child in too thick of clothing, and aid against accidentally leaving them in a hot vehicle or unattended. The device only begins monitoring once the chest clip and harness are properly buckled. If the caregiver moves too far away, an audible alarm and vibration will begin and will show the location where the signal was lost. If the primary account holder does not respond to the alarm, a secondary contact will be automatically contacted which can be set up within the app.

Of the 700 pediatric vehicular heatstroke deaths over the past 19 years, 54% were children "forgotten" by the caregiver, 27% were playing in an unattended vehicle, 18% were intentionally left in the vehicle by an adult and 1% happened under unknown circumstances.

The Baby Trend app also helps parents to:

  • Register Baby Trend products from a smartphone for easy access to instruction manuals, quick-start videos and assembly information
  • Quickly and easily access media content, FAQ’s, and general or product-specific tips for keeping children safe
  • Monitor up to six car seats with visual confirmation of each one that is connected

Baby Trend’s mobile app with Connected Gear was selected as a finalist in the 2018 JPMA Innovation Awards. In this next generation category, the company aims to provide parents with reliable, comfortable, and user-friendly juvenile products. The awards recognize the most innovative items in the industry in various categories including strollers, nursery, safety, feeding, on-the-go, and more. Winners will be announced on Thursday, March 22, 2018 at the JPMA Baby Show taking place in Washington D.C. from March 21-24, 2018.

The Baby Trend app will be available for download in the Google Play Store and iTunes soon. The Connected Gear product line will begin releasing new products starting in July 2018.

To learn more about Baby Trend, visit www.BabyTrend.com.

About Baby Trend

Baby Trend, a leading brand of juvenile products in North America, is an innovator recognized for several iconic juvenile products such as the Flex-Loc® Infant Car Seat, Snap-N-Go® and Sit N' Stand® strollers. Throughout the 30-year history of Baby Trend, the company has been at the forefront of safety, introducing simplified solutions for parents around the world. Baby Trend provides safe, feature rich and reliable products at affordable prices.

MEDIA CONTACT:
Brittany Galvan
(310) 955-7048
brittany@marketingmaven.com

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