HERSHEY, Pa., April 05, 2018 (GLOBE NEWSWIRE) -- Ice Breakers, the brand that encourages fans to confidently break through the ordinary, is adding some sparkle to the gum aisle with the release of the first-of-its-kind, glitter-sprinkled gum in the U.S.

Made with edible glitter, Ice Breakers ICE CUBES Glitter Gum Summer Snow Cone is bursting onto the scene with an icy, cherry snow cone flavor, adding just the right amount of shimmer to your summer. Each cube is covered with a dusting of edible glitter to maximize its iconic summer look.

A trendsetter in the gum and mints category, Ice Breakers is tapping into the glitter sensation that’s sweeping the nation. Experts have declared 2018 “the year of glitter” when it comes to new food products.1

“Consumers are looking for extra sparkle in every day items – whether it’s what they’re eating, drinking or wearing,” said Nathan Johnson, Brand Manager, Ice Breakers. “Ice Breakers Glitter Gum gives consumers the added glittery flair to push their swagger over-the-top.”

The first-ever glitter gum from the Ice Breakers brand will begin glistening on shelves nationwide starting April 15 (SRP $3.69). The gum will only be available this summer while supplies last, making it the first limited-time-only Ice Breakers ICE CUBES product.

To learn more -
Visit: www.hersheys.com/IceBreakers

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    (1) So Long Rainbow And Unicorns! Glitter Will Be The New Food Trend Of 2018, VIX

             
About The Hershey Company
The Hershey Company (NYSE:HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

Contact:
The Hershey Company
Anna Lingeris | 717.534.4874 | alingeris@hersheys.com

Ketchum Public Relations
Laura Benvenuto | 202.835.9441| laura.benvenuto@ketchum.com

A photo accompanying this announcement is available at http://resource.globenewswire.com/Resource/Download/9ea2683f-9afe-477a-ae37-50a1408045a9