iPic® Entertainment Rolls Out ‘A New Level of Luxury Moviegoing Experience’ at iPic® Theaters Pasadena, Austin, Redmond & Fairview

First New Auditoriums to Launch April 27 for Summer Blockbuster Season

Boca Raton, Florida, UNITED STATES


BOCA RATON, Fla., April 23, 2018 (GLOBE NEWSWIRE) -- iPic® Entertainment (“iPic” or the “Company”)  (NASDAQ:IPIC), CEO and Founder Hamid Hashemi announces ‘A new level of luxury moviegoing experience’ to launch at four existing iPic® Theaters locations in time for summer blockbuster season. Auditorium enhancements will introduce moviegoers to an unrivaled industry first – iPic®’s redesigned auditoriums – featuring seating comprised of iPic®’s patent-pending intimate Pods and Chaise Lounges enhanced by service at the touch of a button delivered by iPic®’s celebrated Ninja Butlers. Kicking off with the official reveal at iPic® Scottsdale and iPic® Pasadena on April 27, the enhanced auditoriums will debut at iPic® Theaters in Pasadena, Calif.; Austin, Tex.; Redmond, Wash.; and Fairview, Tex. over the duration of the 2018 calendar year.

“We are excited to reveal this elevated entertainment experience to our loyal members and guests,” says iPic® Entertainment CEO and Founder Hamid Hashemi. “These new auditoriums and seating will be representative of the next generation of Premium Plus seating to launch nationwide,” says iPic® Entertainment CEO and Founder Hamid Hashemi.

The enhanced auditoriums will serve as prototypes for upcoming new theater construction and will showcase iPic®’s patent-pending Premium Plus seating Pods, arriving with courtesy pillows and blankets. These visionary seating pods – designed expressly to provide an intimate seating and sound experience – boast state-of-the-art design innovation and revolutionary acoustic technology for superior sound. Comprised of two leather seats, they fully recline at the touch of a button and are encapsulated by an elegant curved wood enclosure with personal cup holders. The pods and new Chaise lounges – to be introduced to iPic® Scottsdale and iPic® Pasadena – are also equipped with swivel tables, service call buttons and a convenient cubby in the corner to tuck away small items. Seating redesign to vary per location.

iPic® Auditorium Construction Schedule:

  • iPic® Scottsdale, AZ: April 2018
  • iPic® Pasadena, CA: April 2018
  • iPic® Austin, TX: August 2018
  • iPic® Redmond, WA: August 2018
  • iPic® Fairview, TX: August 2018

iPic®’s service call buttons at the new auditoriums will enable audiences to summon ninja-like servers at the touch of a button without ever leaving their seat, delivering culinary from a signature dine in the dark menu by acclaimed three-time James Beard Award-winning Chef Sherry Yard in addition to a farm to glass beverage menu by iPic® Executive Bartender/Corporate Sommelier Adam Seger.

In addition to viewing the latest Hollywood blockbusters, members and guests will be able to enjoy alternative content such as live shows including magic, comedy, along with gaming competitions and other iPic® experiential ticketed events. All seats may be reserved ahead of time on iPic’s proprietary reservation system by visiting iPic.com or downloading the iPic app.

Access iPic Membership Rewards®, iPic’s exclusive membership program will further enhance the iPic® guest experience by empowering iPic members to customize and build their brand experience via three levels of Access: Silver, Gold, Platinum—and a secret status level members can reach by invitation only. Members will receive special members-only ticket pricing along with enhanced perks such as the ability to earn and redeem points on qualifying purchases, exclusive access to iPic® member events and the ability to purchase bulk iPic ticket packages. To become an iPic® member, please visit www.ipic.com  

For more information on iPic® Theaters, please visit www.ipic.com. Follow us on Facebook at www.facebook.com/ipictheatersInstagram.com/ipictheaters and Twitter at www.twitter.com/ipictheaters.

About iPic® Entertainment
Established in 2010 and headquartered in Boca Raton, FL, iPic® Entertainment is America’s premier luxury restaurant-and-theater brand. A pioneer of the dine-in theater concept, iPic® Entertainment’s mission is to provide visionary entertainment escapes, presenting high-quality, chef-driven culinary and mixology in architecturally unique destinations that include premium movie theaters and restaurants. iPic® Theaters offers guests two tiers of luxury leather seating, Premium Chaise lounge and Premium Plus Pod or reclining seating options. iPic® Theaters currently operates 15 locations with 115 screens in Arizona, California, Florida, Illinois, Maryland, New Jersey, New York, Texas, and Washington and new locations planned for Florida, Georgia, Texas, California and Connecticut. For more information, visit www.iPic.com.

PRESS/MEDIA CONTACT: Michelle Soudry, The Gab Group, 561.750.3500, msoudry@thegabgroup.com