MESQUITE, Texas, April 23, 2018 (GLOBE NEWSWIRE) -- The Pickle Juice Company (TPJC), creator of the first sports drink proven to relieve muscle cramps, announces today its latest effort to inspire and support female athletes. Following the formation of its all-female Pickle Juice® Pro Cycling Team and after doubling its investment in women’s cycling year-over-year, TPJC is now spearheading a cycling mentorship program for women, led by the cycling team’s prominent athletes, Colleen Gulick and Alijah Beatty.
“Helping athletes is at the heart of our company, and with a stark gender gap in professional sports, we believe in devoting resources that can help bridge this gap to positively impact female competitors,” said Filip Keuppens, VP of global sales & marketing for TPJC. “Many of these athletes believe in us and our products, and we want them to know that we support them too. We want to make a difference by empowering one another and shining light on the outstanding athleticism of female athletes.”
TPJC launched its Pickle Juice® Pro Cycling Team to bring together some of the world’s top-performing female cyclists and equip team members with the crucial resources needed for competition. Through this title sponsorship, the company is the primary resource for the team, facilitating their travel and helping meet their equipment and racing needs, which includes providing Pickle Juice® as their go-to sports drink for sustained performance.
Now, TPJC introduces a new mentorship program, which aims to help in the development of emerging junior cyclists, as well as make the professional cycling sphere more accessible for high level regional cyclists. Leading the program and serving as team captain, Gulick has raced her way to the top of podiums all over the globe. To date, the Pickle Juice® Pro Cycling Team has earned a combined total of 18 national titles and 60 national medals. The aim for the Pickle Juice® Pro Cycling team is to improve on the impressive 91 percent podium rate that was achieved in 2017 and to help grow and mentor emerging and local competitors.
Building on its presence in female cycling, TPJC continues to explore ways to help additional athletes across a range of women’s sports. Next, the company is tapping into women’s rugby by joining forces with the American Rugby Pro Training Center (ARPTC) for the 2018 season. These types of sponsorships are essential to offset the costs of training, traveling and tournaments.
“We are excited to work with a company that not only has quality products that help our athletes, but also has an impactful mission to advance women’s sports, including rugby,” said Julia McCoy, founder of the ARPTC. “Our academy members know that Pickle Juice® is here to support their athletic journey, and with full training in hot summer months, this sports drink has become an important rescue option for our players. On game road trips, our players always make sure that we have packed the Pickle Juice®.”
Hailed by athletes of all sports, TPJC partners with more than 500 different non-profit endurance sporting events in North America. The company is known for its natural, USDA Organic Certified formula, which contains up to 14x the electrolytes of common sports drinks without any sugar, gluten, caffeine, or artificial color or flavor. Research suggests that the formula’s effectiveness stems from its vinegar base, which sparks neural inhibitors that stop cramping muscles.
For more information and to shop TPJC’s product line, please visit www.picklepower.com.
About The Pickle Juice Company: Established in 2001, The Pickle Juice Company’s proprietary recipe was developed specifically to help prevent dehydration and muscle cramping caused by heat and muscle exertion. Due to its proven functionality for muscle cramps and its efficiency as a hydration aid, Pickle Juice is becoming more and more commonly used by athletes, the military, people working in strenuous or hot environments and the elderly who suffer from night-time muscle cramps. The Pickle Juice Company has been recognized at a national level several times for its effective formula. Most recently, the company was named among 2018’s Top 10 Fastest Growing Food & Beverage Companies by The Silicon Review. For more information or to purchase products from The Pickle Juice Company visit, www.picklepower.com.
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About the American Rugby Pro Training Center (ARPTC): As the largest of only five designated National Development Academies, the ARPTC works to advance the sport of rugby with the aim of narrowing the performance gap between amateur domestic players and international rugby 7's by accelerating the development of athletes who cannot yet participate in the full-time residence program at the Olympic Training Center in Chula Vista.
Media Contact:
Kaleigh DeHart
Uproar PR for The Pickle Juice Company
kdehart@uproarpr.com
321.236.0102