TORONTO, April 24, 2018 (GLOBE NEWSWIRE) -- Uberflip, a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale, today announced the closing of a $32 million USD Series A funding round led by Updata Partners. The company has consistently achieved strong growth fueled by demand from businesses seeking to turn their large content marketing investments (forecasted at over $300 Billion by 2019) into leads and revenue. To date, Uberflip has added more than 1,000 B2B companies to its customer roster, including Stantec, Schneider Electric, MongoDB, and Pivotal Software.
While 80 percent of consumers are more likely to do business with a brand that offers personalized experiences, less than 10 percent of marketers believe they are effective at personalization (Source). “Uberflip’s new funding validates our vision and demonstrates excitement around the category of content experience which we’ve worked so hard to create,” said Yoav Schwartz, Uberflip’s Co-Founder and CEO. “This investment will be used to support ongoing product development aimed at enabling personalization, increasing engagement, and accelerating audiences along the buyer journey.” These product innovations include the recent announcement of Uberflip AI and Site Engager that leverage artificial intelligence (AI) to deliver personalized content experiences on top of the Uberflip core marketing platform.
Uberflip is uniquely positioned to capitalize on some of the biggest marketing trends today such as inbound marketing, ABM (account-based marketing), personalization, AI, and sales & marketing alignment. Innovative marketing and sales teams are using Uberflip to power personalized content experiences throughout the end-to-end customer journey.
A New Era in Marketing: Content Experience
While investments in content marketing continue to grow, research from SiriusDecisions finds 60-70 percent of all content produced by B2B marketing departments sits unused. According to Schwartz, “Marketers have traditionally limited their definition of content marketing to creating content assets. Uberflip is in a unique position to help them turn standalone content assets into personalized content experiences in a way that builds engagement and revenue.”
“Marketing strategies like ABM, Personalization and Sales Enablement all hold incredible opportunity and promise, but as they gain prominence, marketing leaders are left struggling to adopt and integrate them in a cohesive way,” said Randy Frisch, Uberflip Co-Founder, President and CMO. “These new go to market strategies create the perfect storm for Uberflip—helping marketers increase engagement and accelerate revenue by delivering personalized content experiences at scale.”
“We see eye to eye with Uberflip’s vision and are confident that the company is merely scratching the surface with the value it brings to marketers—particularly those in mid-sized and enterprise businesses. We are very impressed with Uberflip’s leadership and talent as well as the founders’ thoughtful and efficient growth strategy to date,” said Jon Seeber, General Partner at Updata Partners. “We look forward to partnering with the company and are excited about what our capital and expertise can bring to Uberflip as they build on their leadership in the content experience category.”
As part of the transaction, Jon Seeber and Arun Singh will join Uberflip’s Board of directors, which also includes co-founders Yoav Schwartz and Randy Frisch.
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. For more information, visit uberflip.com.
About Updata Partners
Updata Partners is a leading technology-focused growth equity firm based in Washington, DC, with over $750 million in cumulative capital commitments. Updata invests in high-growth software and software-enabled companies where the combination of the firm’s financial backing and the operating expertise of its partners will accelerate growth. For more information, visit updata.com.
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