Seattle, WA, April 25, 2018 (GLOBE NEWSWIRE) -- ThriftBooks, the world’s largest online used bookstore, commissioned a study of 1,000 readers to learn about reading habits. Praxis Research conducted the inaugural annual survey, and respondents were a mix of ThriftBooks customers and a panel of readers from both Canada and the United States.
According to Marcelo Nacht, Praxis Research Partners, “The robust sample size employed yields results which are highly projectible to the entire US reader population (+/- 3% at the 95% level of confidence). Further, the incidence of reading by specific formats (print, e-book, audiobook) are consistent with other recently published studies, adding additional credence to these results.”
The results showed a variety of differences. To share the learnings, ThriftBooks is publishing a series of infographics highlighting some of the most interesting insights.
“A hot topic among readers is adaptation of books to movie or television. It was fascinating to see just how deep the rift is among the responses we got in the survey,” said Nicole Cox, VP of Sales & Marketing. “Only 35% of respondents always read the book before seeing the movie, 16% claim to have read a book when in fact they’ve only seen the movie, and a big surprise was 23% of people said that watching a movie is the same as reading the book.”
The large number of people who never write in books could explain books being shared after reading; 16% said they gift their books, 15% donate them, and 8% sell them. Finally, 2% are recycled (after reading in the tub, perhaps?)
“Of course, we liked confirming that 70% of respondents prefer reading print books,” said Nicole Cox, VP of Sales & Marketing. “It was also encouraging to see that people are reading more, with 28% of people reading 2 or more books at a time.”
We’re looking forward to next year’s results to see how the state of reading will change.
Learn more about the reader survey results and check out the infographics at http://www.thriftbooks.com/b/2017readersurvey/
About ThriftBooks Global, LLC
Based in Seattle, WA, ThriftBooks is the largest online seller of used books in the world, having sold more than 100 million books since its inception. Founded in 2003 and backed by KCB Management, ThriftBooks employs more than 750 people and operates 9 fulfillment centers in the US that purchase, grade, and distribute used and collectible books. ThriftBooks relies on proprietary software to identify and list books, as well as a sophisticated pricing model that dynamically prices books across a variety of online platforms, including ThriftBooks.com, Amazon.com, eBay, and others.
About Praxis Research Partners
At Praxis, we bring pragmatic marketing insight to state-of-the-art research tools and methods. Our guiding principal is to measure and create growth opportunities for our clients, through:
We offer hands-on, partner-level involvement in every engagement, throughout the duration of each project, from initial study design, questionnaire development, data analysis and implications. Praxis Research Partners (praxis-research.com)provides research and consulting services to some of the biggest and most established companies/brands in the world
Nicole Cox ThriftBooks 253.275.2241 x 7101 firstname.lastname@example.org