Widen and Capture Integration Partner to Automate Metadata Delivery From Camera to Campaign

Integration will support shopping the look experiences, e-commerce-ready social content, and other advances in visual marketing

Monona, Wisconsin, UNITED STATES

MADISON, Wis., April 26, 2018 (GLOBE NEWSWIRE) -- Widen, a provider of digital asset management (DAM) software, has partnered with Capture Integration to bring smart metadata from photoshoots to DAM. ShotFlow One, Capture Integration’s “operating system” for brand photo studios, enriches visual assets with XMP metadata automatically before they are uploaded into the Widen Collective®. The metadata enables next-gen digital experiences including Shopping the Look and tap-to-buy social content.

ShotFlow One is a data management platform that enables studios to plan, monitor, and measure their photo and video production process. ShotFlow One automatically tags production data to assets at the point of capture, creating what are known as smart assets. Frequently, such data is lost after the shoot or never entered, which means that DAM librarians must “chase” it before they can load new assets into DAM. The integration between the Collective and ShotFlow One will automate metadata capture at the beginning of the content lifecycle, offering brands three significant advantages.

First, ShotFlow One’s smart assets will help all DAM users, including librarians, designers, marketers, and salespeople, find the right photos quicker. For instance, the sports apparel marketer who wants to use an image of a specific athlete won’t have to waste time browsing through related images. ShotFlow One ensures that the athlete’s name will be recorded in the metadata at the point of capture.

Second, ShotFlow One can power shopping the look, an experience in which customers can view and buy any product shown in a photo – not just the featured product. For example, a photo might show a model wearing a blazer, button-up shirt, jeans, and leather shoes all sold by the same brand. Even if the blazer is the featured item, ShotFlow One users can scan barcodes from each clothing item being styled on the capture set to include that product metadata into the asset automatically.

With that metadata, Collective users can set up e-commerce pages or social posts with one photo that makes all four items identifiable and shoppable. This new strategy for visual and social e-commerce can serve brands selling apparel, home décor, sports equipment, beauty products, and more.

Third, ShotFlow One’s metadata can help Widen users organize and cycle content more accurately. Often, the context of new assets is lost as they travel from camera to campaign. Was it for fall 2018 in the U.S. or the reverse timing in Australia and New Zealand? When do the image rights expire? Does the photo feature the 2017 bicycle model or the 2018 version with a new component set? The integration prevents these blindspots that can lead to image misuse and campaign delays.

“Widen shows a unique eagerness to test and embrace cutting-edge technology. They are the ideal partner for introducing ShotFlow One into the DAM space,” said Eric Fulmer, VP of Operations and Strategic Growth at Capture Integration. “We admire Widen’s readiness to be the pioneer in smart assets, and we look forward to serving top brands together.”

“Capture Integration has revolutionized how metadata is captured at the source through XMP,” said Deanna Ballew, VP of Product Development at Widen. “DAM librarians and creative teams carry the weight of tagging content. This integration ensures that valuable photos contain metadata to increase the use and reuse of the content while protecting usage rights. The combination of ShotFlow One and the Collective provide a massive opportunity for brands leading innovation in social e-commerce and visual marketing.”

To learn more about the ShotFlow One integration for Collective, contact Widen at https://www.widen.com/contact-us.

About Capture Integration
Capture Integration (CI) was founded in Atlanta in 2004 to serve the needs of the photography industry through sales, service, and rental of the highest quality photographic products. As the digital revolution continued to fundamentally alter the photography industry, CI responded by developing unique photographic solutions for advanced digital imaging workflows. In 2016, CI launched ShotFlow One, enabling brands to efficiently produce stronger content by optimizing their studio photography process. Today, Capture Integration is internationally recognized as the leader in their field and the partner of choice for the most demanding photographers and studios around the world.  This dedicated team of experts is now the benchmark of how business should be conducted in our evolving digital imaging marketplace.

To learn more about Capture Integration, visit www.captureintegration.com or shotflow1.com.

About Widen
Widen builds high-performing software that empowers organizations to create compelling, meaningful, and measurable digital experiences. Focused on service and fueled by a global community of users, Widen has the highest customer loyalty in the digital asset management (DAM) industry. Its platform spans across brand management, content lifecycle management, and creative operations, serving 350,000+ people at the most influential brands in the world. Customers include LG, Trek, Cornell University, the Atlanta Falcons, Red Gold Tomatoes, Energizer, Carnival Cruise Line, and Yankee Candle.

With more than 70 years of service experience, Widen is the company that does what it says, striving to be the best part of its customers’ day, every day. To learn more about Widen, visit www.widen.com.

Jake Athey
VP of Marketing, Widen