Announces On-Demand Self-Driving Car Service on Public Roads in Texas, the City of Frisco, and local partners will launch the first on-demand self-driving transportation service in Texas, beginning July 2018

FRISCO, Texas, May 07, 2018 (GLOBE NEWSWIRE) -- California-based self-driving car company today announces a pilot program to bring an on-demand self-driving car service to Frisco, Texas beginning in July 2018. Working in cooperation with the Frisco Transportation Management Association (TMA), will offer rides to over 10,000 people in self-driving vehicles within a geofenced area comprised of retail, entertainment, and office space. The initial pilot will run for six months, beginning with fixed pickup and drop-off locations around HALL Park and The Star, and with planned expansion into Frisco Station. This program is a milestone for the State of Texas, marking the first time members of the public will have access to an on-demand self-driving car service on public roads.

This pilot program is a model for the deployment of self-driving vehicles in a public setting, one of the first of its kind in the nation, and a major step forward for the industry.’s self-driving on-demand service will be operated in conjunction with Frisco TMA, a public-private partnership dedicated to bringing innovative last-mile transportation options to the growing population of Frisco, Texas. The Frisco TMA includes the City of Frisco, HALL Group, Frisco Station Partners, The Star, and the Denton County Transportation Authority, which will administer the program.

Leading up to the July launch date, office employees, residents, and patrons of these partners’ Frisco developments will gradually on-board into the program, gaining access to’s ride-hailing smartphone app. Once the program is live, riders will use the app to hail complimentary on-demand rides in self-driving cars that connect to popular destinations in one of Frisco’s most lively areas.

“Frisco is recognized as a leader in using ‘smart,’ innovative traffic technologies,” said Frisco Mayor Jeff Cheney. “’s autonomous vehicles will help people get around one of our most vibrant, commercial areas along Frisco’s ‘North Platinum Corridor.’ We applaud the collaboration of the Denton County Transportation Authority, as well as our private partners at HALL Park, Frisco Station and The Star, which gave the green light, so to speak, to this pioneering pilot program. Today definitely marks a mobility milestone for our entire region. It also gets us closer to achieving one of our council’s ‘Top Ten’ goals, which is to improve traffic throughout Frisco, one of the fastest growing cities in the country.” is dedicated to partnering with cities and transit authorities to safely deploy self-driving technologies in a scalable, measured way. Leading up to the July launch, will work with its partners to engage with members of the Frisco community, ensuring they are educated about and comfortable with the self-driving program. In addition, informational signage will be placed throughout the route, the vehicles will be painted a highly-visible orange, and they will feature four external screens that communicate the vehicles’ intended actions to pedestrians and other drivers on the roads.

“Self-driving cars are here, and can improve the way we live right now,” said Sameep Tandon, co-founder and CEO of “Our technology is safe, smart, and adaptive, and we are ready to work with governments and businesses to solve their transportation needs. Working with the City of Frisco and Frisco TMA, this pilot program will take people to the places they want to go and transform the way they experience transportation.”

More information on the pilot program can be found at More details on can be found at their website.

About is a self-driving vehicle company transforming the relationship between people and transportation. The company uses a deep-learning-first approach to develop an integrated software and hardware solution that is both scalable and adaptable to a variety of vehicles and environments. works closely with public and private partners to deploy geofenced Level 4 self-driving solutions that address transportation challenges and improve the state of mobility today. Founded in 2015 by graduate students out of Stanford University’s Artificial Intelligence Lab, has over 100 employees, with locations in Mountain View, California and Frisco, Texas.

About Frisco Transportation Management Association
The Frisco Transportation Management Association (TMA) is a collaborative effort by partners City of Frisco, Denton County Transportation Authority, Frisco Station, The Star and Hall Group to evaluate and address first/last mile connectivity, and advance innovative mobility options for employers, employees, residents and visitors within Frisco’s North Platinum Corridor. The Frisco TMA seeks to enhance mobility and connectivity between and within Frisco’s newest and most vibrant emerging corporate and entertainment destinations, Frisco Station, The Star and HALL Park.

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