Vancouver, British Columbia, May 09, 2018 (GLOBE NEWSWIRE) -- Unbounce, the leading landing page and conversion marketing platform used by marketers and agencies, today announces the launch of the Analyzer Integration Program — a program designed to empower PPC marketers to understand the effectiveness of their landing pages by enabling advertising technology (adtech) platforms to embed Unbounce’s one-of-a-kind Landing Page Analyzer tool directly into their own platforms. The Analyzer Integration Program gives adtech platform partners the ability to identify and eliminate poorly performing post-click experiences, level-up conversion results, and save time.
As competition within the global adtech software market continues to rise, adtech platforms are finding cost-effective ways to give their customers access to a full suite of post-click conversion tools and reports. Rather than investing in additional services or hiring niche in-house experts, adtech platforms are opting to partner with nimble, like-minded SaaS companies like Unbounce to give their clients additional quality, convenience and technical innovation with no additional cost, ultimately giving both adtech platforms and their customers an edge over the competition. Following demand for Unbounce’s Landing Page Analyzer and its robust landing page performance reports, Unbounce set out to give adtech platforms who join the program the ability to add the Analyzer directly to their management tool dashboard. Customers of Adtech platform partners can run multiple unique landing pages through the tool and will be given recommendations on copy, page speed, social proof, word count, mobile-responsiveness and several other categories–without ever leaving the adtech tool.
Adfury, a self-service tool that helps PPC marketers manage lead generation campaigns in AdWords is the first partner to join the program.
“Adfury’s integration of the Unbounce Analyzer within our platform is an exciting milestone for the Adfury team and our customers,” said Matthew Macchia, CEO of Adfury. “As the first partner to join the program, we’re able to deliver both a heightened experience and superior results to our customers giving Adfury’s management tool a strong competitive advantage.”
“Partnering with adtech platforms has been pivotal to Unbounce’s growth and continues to help us fulfill our mission of helping businesses create great marketing experiences,” said Rick Perreault, CEO and co-founder of Unbounce. We’ve seen companies who run their pages through the Analyzer and apply the tool’s personalized recommendations to their landing pages see significant lifts in their conversion rates. We’re excited to be partnering with adtech platforms in order to bring intelligent landing page insights to more PPC marketers.”
The Analyzer Integration Program is open to all adtech platforms.
More information:
- Read More about the Program: https://medium.com/@unbounce/analyzer-integration-program-747fcfeb3ab9
About Unbounce
Unbounce gives marketers a way to build and test landing pages, website popups and sticky bars so they can get more conversions from their paid traffic and website without tech bottlenecks. As one Canada’s fastest growing technology companies, Unbounce has powered over 350 million conversions to date and serves more than 14,000 customers worldwide including Vimeo, Hootsuite, The New York Times, World Vision, the Red Cross. Founded in Vancouver, B.C. by six local entrepreneurs, Unbounce is a diverse and inclusive workplace employing over 150 people worldwide. Connect with our growing community of digital marketers at Unbounce.com and @Unbounce.