Source: Publishers Clearing House

Publishers Clearing House Achieves Industry Leading Consumer Engagement at Scale Across Owned Properties, Apps and Social Media

92% Audience Data Match Rate Higher Than Facebook, LinkedIn, and Adobe Ad Cloud

NEW YORK, May 10, 2018 (GLOBE NEWSWIRE) -- Publishers Clearing House (PCH), a leading interactive media company and top destination for online free-to-play, chance-to-win entertainment, today announced a series of substantial growth and engagement milestones that showcase PCH’s engagement with consumers that equals and often surpasses well-known publishers and marketers.

To put PCH’s current scale in perspective, people visit PCH’s digital properties more than 4 million times a day, viewing nearly 2 billion pages each month. They spend more than 8 minutes a day on PCH’s digital properties, higher than The Washington Post, Meredith (both 2.7 mins) and Google Sites (5.9 mins), according to comScore. PCH sites have more monthly unique visitors than Vice, Houzz, Barnes & Noble, and GSN, all per comScore.

PCH continues to grow its social audience on Facebook, with 4 million fans and over 6.6 million views of Inside PCH, a Facebook Live “TV” show that launched in July of 2017 and airs weekly.

“As publishers of all stripes address the issues of audience fragmentation and seek to increase the level of engagement they have with consumers, PCH has successfully done so through the unique opportunities afforded by having a wide variety of properties and apps keeping millions of people entertained and playing for multiple chances to win,” said Mark Cullinane, SVP & GM Digital, PCH. “Critical to marketers trying to reach consumers in a multi-channel environment -- and in keeping with its storied lineage in direct marketing -- PCH’s 92% audience data match rate is higher than Facebook’s 20-30%1, LinkedIn’s 75%2, and Adobe Ad Cloud’s 90%3.”

PCH is the leading destination for millions of people who are passionate about chance to win entertainment. By combining snackable content with fresh and innovative promotions, PCH offers its users an engaging and highly differentiated entertainment experience which is omnichannel across desktop, mobile web and mobile applications.

About Publishers Clearing House (PCH) and PCH/Media

Publishers Clearing House is a leading digital entertainment, commerce and marketing company that has put consumer engagement and loyalty at the center of its client solutions for more than 60 years. The company is famous for its Prize Patrol which surprises winners on their doorsteps with oversized checks in amounts ranging from $1,000.00 to $10,000,000.00 while TV cameras are rolling. PCH reaches more than 70% of all US households and is one of the only premium digital publishers to combine first-party user data with purchase data to help marketers and brands connect directly with their precise audiences. PCH’s headquarters is in Jericho, NY with additional offices in Portland (ME), Boston, New York City, and Chicago. Learn more at media.pch.com.


1 http://www.adweek.com/digital/dominick-malzone-turbo-guest-post-linkedin-matched-audiences/

2 Ibid.

3 https://theblog.adobe.com/audience-match-rates-matter/


Media Contact:
Michael Tilus for Publishers Clearing House
michael@broadsheetcomms.com