HERSHEY, Pa., May 16, 2018 (GLOBE NEWSWIRE) -- Brookside Chocolate is calling on women to share their daring dreams for a chance to have the brand make them a reality through “The Ballsy List” contest*. Bold enough to do something daring on your bucket list? Brave enough to go skydiving, travel solo or pursue a new degree? Willing to try something new? What is the daring move you want to make this summer?
Brookside, the daring ball of dark chocolate with exotic fruit flavors, recently launched a campaign featuring real women who are writing new chapters in their lives. Now through June 6, 2018, the brand wants to hear the ballsy moves women want to make for a chance to win up to $25,000*. Fans can enter “The Ballsy List” by sharing the daring move they would like to make this summer. For complete rules and how to enter, visit www.BrooksideChocolate.com/ThatsBallsy.
Need A Little Inspiration?
In a national online survey commissioned by Brookside Chocolate1, women ages 45 and older revealed the daring and bold moves they wanted to make in their careers, social life, travel and skill sets this year. Some of the top responses were unexpected for this age group, but it’s no surprise considering nearly one in three (30%) said they don’t let their age define them.
The top daring items women noted on their own “Ballsy Lists” included:
- Take a road trip (61%)
- Learn a new skill or craft (43%)
- Learn a new language (25%)
- Travel solo (19%)
- Start a new business (18%)
- Learn to code (10%)
“Our most loyal fans are women who aren’t defined by age and aren’t afraid to try something new. And we get it. Even after 50 years, the Brookside brand still isn’t done evolving and perfecting our chocolate,” said Kriston Ohm Senior Brand Manager of Brookside Chocolate. “That’s why we’re proud to support women making daring, bold and ballsy moves by helping them take the first step in their new journey through The Ballsy List contest.”
With 72 percent of women noting they would feel more fulfilled if they accomplished something that piqued their interest in the next 12 months, Brookside is eager to support women making daring moves not only for themselves but for their daughters, too. Nearly 90 percent believed it is important to inspire their daughters to be bold by example, especially because more than half (56%) couldn’t remember their own mothers doing something bold that left a positive, lasting impression.
The announcement follows the launch of the “That’s Ballsy” campaign, which champions women in not defining themselves by age or experience when trying new things. For more inspiration from the campaign, visit www.BrooksideChocolate.com/ThatsBallsy.
*The Ballsy List Contest Abbreviated Rules
NO PURCHASE NECESSARY. Open only to legal residents of the United States residing in the 50 United States or the District of Columbia, 18 years of age or older at time of entry. Void where prohibited. Contest begins at 12:01 AM ET on MAY 9, 2018 and ends at 11:59 PM ET on JUNE 6, 2018. Visit https://bit.ly/2G827uF for full official rules and other details, including entry method, entry requirements (including required hashtags), judging criteria and process, prize descriptions, odds of winning, and winner publicity obligations. Sponsor: The Hershey Company, 100 Crystal A Drive, Hershey, PA.
1About the Brookside Chocolate Survey
Brookside Chocolate commissioned an online survey among a nationally representative sample of n=1,169 US Women 45+ years-old (this was part of a larger nationally representative sample of n=2,471 US Women, 18+ years-old). The survey was conducted April 17 – 22, 2018. The margin of error for the US Women 45+ years-old sample is +/- 3 percentage points at a 95% confidence level.
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.
Contact:
The Hershey Company
Anna Lingeris | (717) 534-4874 | alingeris@hersheys.com
Zeno Group
Daniella Sirochinsky | (212) 299-3971 | daniella.sirochinsky@zenogroup.com
A photo accompanying this announcement is available at http://resource.globenewswire.com/Resource/Download/dbd12534-bc8d-4e52-bf8c-7d66167f6403