AppLift Boosts Global Footprint By Expanding Leadership Team in North America and LATAM

Industry Veterans Tim Kelly Appointed Vice President Demand West And Marcus Imaizumi Leads LATAM Team

san francisco, California, UNITED STATES

BERLIN and SAN FRANCISCO and SEOUL, South Korea, May 22, 2018 (GLOBE NEWSWIRE) -- AppLift, a leading mobile ad tech company, today announced the appointment of two new additions to its leadership team: industry veterans Tim Kelly appointed Vice President Demand West and Marcus Imaizumi Leads LATAM Team. This growth further solidifies AppLift’s global presence in the U.S. and LATAM markets as the company boosts organizational infrastructure to best service its growing customer base with best-in-class mobile advertising technology services.

As AppLift fortifies its focus and presence in the Americas region, Tim Kelly will act as Vice President Demand, West. Kelly is an ad tech veteran with past leadership positions at Google, Fyber, and Mojiva (which sold to PubMatic) from which brings a wealth of digital, social, mobile, and OTT experience as well as an understanding of the needs of mobile marketers across the app advertising lifecycle. In his role, Kelly will oversee business development and account management of the West Coast teams, while working with team members and clients at an international level. Kelly will report directly to Andrew Birnbryer, Managing Director Americas at AppLift. 

AppLift is also pleased to name Marcus Imaizumi the Head of LATAM. Imaizumi specializes in mobile and gaming business development for Brazil and Latin America, with more than 17 years of leadership experience at companies including Yahoo!, Glispa Global Group, Startapp, and Innogames where he focused on user acquisition, monetization, and strategic partnerships. He will be located in the Sao Paulo, Brazil office and focus on the development of the mobile App economy growth across LATAM.

“AppLift has established our LATAM HQ in Brazil almost 2 years ago where we have consistently delivered value for local app advertisers through our proprietary technology. San Francisco has been a globally recognized hub for app developers for half a decade already. With the additions of Tim and Marcus we are honoring that momentum and can continue serving the needs of local Advertisers and Agencies by providing the best service along with the best technology,” AppLift CRO Maor Sadra said in a statement.

AppLift launched its unified platform in June 2016. The platform provides a single access point for app advertisers to optimize across the whole app advertising lifecycle -- launch, growth, and retention-- and access all relevant mobile supply channels.
About AppLift
AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app advertising lifecycle. AppLift's unified platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.

Contact Information:
Alexis Roberts
Blast PR for AppLift